Miss Ko — Paris, France
Miss Ko can be found where Avenue George V meets the Champs Elysées and is a collaboration between Philippe Starck and restaurateur Claude Louzon. The 500m2 space suggests a pseudo futuristic whimsy where an alley in a gritty, unspecified metropolis gets transformed into a high-definition aesthetic adventure. If the sooty exposed brick plays yin, then the yang is represented by David Rochline’s pulsing fresco of animated figures, a bar under-lit by myriad mini screens running news shows in foreign languages and an enormous teapot-shaped lantern that hangs over a communal table with kitschy comic relief. And just who is Miss Ko? Appearing nude yet fully adorned in decorative tattoos, the imaginary muse is described as an ’uprooted Eurasian’ who brings her ’culinary and artistic world to Parisians’. And apparently, she’s used her enigmatic charms to lure a strong creative team that includes executive chef Fabrice Monot (expect crowd-pleasing elevated Asian street food), soundtrack expert Orsten Karki, multimedia artist Eric Dalbin and Rami Mekdachi - the perfume specialist responsible for the Costes and Colette scents, who developed a signature olfactory identity for the restaurant. Were it not for all these seductive, sensory cues, Miss Ko might just feel like a decadent dream.