Tour Feudi di San Gregorio, a vineyard in Campania, Italy, where wine meets design
Feudi di San Gregorio offers a chance to explore Italian winemaking in surroundings shaped by design and art collaborations
Feudi di San Gregorio, a winery in Irpinia, in Italy’s Campania region, has been honouring diverse regional grape varieties and promoting Italian winemaking since it was founded in 1986. But beyond its exceptional range of products, Feudi also stands out for its embrace of art, design, and architecture. Since 2009, owner Antonio Capaldo has been leading the winery’s transformation, which has resonated throughout the country’s wine scene and globally.
Feudi di San Gregorio: wine meets architecture, art and design
Capaldo’s vision and determination have allowed Feudi to transcend the confines of a conventional winery and becoming a cultural landmark. ‘At Feudi di San Gregorio, we believe in the value of curiosity,' says Capaldi. 'Without it, there is no discovery, creation, or progress. Curiosity drives all our entrepreneurial ventures as we strive to positively impact our territory and its future through a sustainable, cultural, and aesthetic vision.’
That relentless inquisitiveness has granted Feudi collaborations with internationally renowned artists and designers. In 2001, Italian designer Massimo Vignelli was commissioned to reimagine the winery’s labels, and in 2004, Japanese architect Hikaru Mori designed the property’s futuristic wine cellar.
Building on this legacy, in 2016 Feudi collaborated with Italian architect and designer Fabio Novembre to create a custom bottle for the brand’s sparkling wine. Capaldo reflects, ‘The connection between the wine industry and design is intuitive, founded on the principle that well-crafted products merit equally thoughtful presentation. It serves as an invitation to the clarity of both actions and messages.’
Feudi’s artistic endeavours also extend to curation and education. In 2011, the winery hosted a workshop with Italian gallerist Beatrice Bertini, inviting contemporary artists from the region to explore the intersection of art and wine. In 2013, Feudi commissioned Campanian artist Marinella Senatore to create the evocative ‘Watercolour Collection’, a series of paintings that chronicle the winery’s evolution with a masterful play of light and shadow. That same year, Italian photographer Mimmo Jodice immortalised the essence of Feudi in ‘Immaginazioni’, an exhibition of his works that captured the timeless beauty of the vineyards and the winery’s architectural splendour.
Feudi di San Gregorio remains an emblem of Italy’s winemaking heritage – a fusion of traditional practices, modern innovation, and artistic expression.
Winery tours are available to book at feudi.it
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Maria Cristina Didero is an independent design curator, consultant and author, who has contributed to many publications over the years. Didero has consulted for companies such as Vitra, Fritz Hansen, Lexus, Fendi, Louis Vuitton, Valextra among others. Based in Milan, she works internationally, curating exhibitions for institutions: some of her most recent projects include Nendo: The Space in Between and The Conversation Show at the Holon Design Museum, Israel; FUN HOUSE by Snarkitecture at National Building Museum, Washington D.C.; SuperDesign a project about Italian radical design, NY; Vegan Design, or the Art of Reduction by Erez Nevi and The Fish and The Crowd by Carlo Massoud, Milan. In April 2022 she curated a Mathieu Lehanneur exhibition at the Triennale in Milan called The Inventory of Life, while in July she debuted a project at the MK&G in Hamburg titled Ask Me if I Believe in the Future, alongside a series of ongoing collaborations. She was appointed 2022 Curatorial Director of Design Miami/. She is currently preparing two projects for Milan Design Week 2023.
-
Focal launches Diva Utopia, wireless speakers for aesthetically minded audiophiles
Focal’s felt-clad Diva Utopia speakers bring high-fidelity wireless sound to a huge range of audio applications
By Jonathan Bell Published
-
Watch: Jamie Dornan takes a bath in Le Courbusier’s villa for Loewe Perfumes
Jamie Dornan stars alongside Sophie Wilde in the new Loewe Perfumes 2024 campaign, shot by David Sims in Le Corbusier’s Villa Savoye
By Hannah Tindle Published
-
One to watch: Casey Zablocki’s Rocky Mountain surroundings feed into his vast sculptural work
Montana-based artist Casey Zablocki uses one of America’s largest kilns to create monumental ceramic, functional sculptures
By Dan Howarth Published
-
2,734 metres above the sea, a northern Italian hotel ensures peak happiness
Designed by Senoner Tammerle Architekten, hotel Santnerpass Hütte offers the perfect off-grid retreat amid a Unesco-protected landscape
By John Weich Published
-
Retreat to Lecce’s reborn Palazzo Zimara, a baroque gem from 1557
Architect Raffaele Centonze transforms the 16th-century Palazzo Zimara into an 18-room boutique hotel in the historic city centre
By Andrew Wasserstein Published
-
Stella D'Italia is a Renaissance haven that tells a story of Florence
Stella D’Italia is the Florentine boutique escape by local hoteliers Matteo Perduca and Betty Soldi to know
By Melina Keays Published
-
Experience Cardo Roma, the contemporary Roman holiday you didn’t know you needed
Cardo Roma, the inaugural property of Cardo Hotels, part of Marriott Bonvoy’s Autograph Collection, caters to those seeking to merge business and pleasure
By Tianna Williams Published
-
La Pergola, one of Rome’s most coveted reservations, gets a sumptuous renovation
Jouin Manku re-envisions La Pergola, the acclaimed restaurant atop Rome Cavalieri, A Waldorf Astoria Hotel
By Hannah Walhout Published
-
Surrender to these six swim-perfect outdoor hotel pools
Discover the best outdoor hotel pools, from Amankila’s aquatic triptych by Ed Tuttle to Nicolas Party’s swimmable artwork at Le Sirenuse
By Sofia de la Cruz Published
-
Serenity reigns at Porto Ercole’s La Roqqa hotel
Studio Palomba Serafini has designed La Roqqa, a new hotel in Italy’s Porto Ercole, with retro nods, Tuscan flair and contemporary luxury
By Nicola Leigh Stewart Published
-
New hotel Palazzo Cordusio is a tribute to Milan’s enduring panache
Palazzo Cordusio, Gran Meliá’s Milan hotel debut, is set within a neo-classical icon moments from some of the city’s best-known landmarks
By Sofia de la Cruz Published