Tour Feudi di San Gregorio, a vineyard in Campania, Italy, where wine meets design

Feudi di San Gregorio offers a chance to explore Italian winemaking in surroundings shaped by design and art collaborations

Feudi di San Gregorio winery in Italy: barrels stored in white-ceilinged space
(Image credit: Courtesy of Feudi di San Gregorio)

Feudi di San Gregorio, a winery in Irpinia, in Italy’s Campania region, has been honouring diverse regional grape varieties and promoting Italian winemaking since it was founded in 1986. But beyond its exceptional range of products, Feudi also stands out for its embrace of art, design, and architecture. Since 2009, owner Antonio Capaldo has been leading the winery’s transformation, which has resonated throughout the country’s wine scene and globally.

Feudi di San Gregorio: wine meets architecture, art and design

Feudi di San Gregorio contemporary architecture amid greenery

(Image credit: Courtesy of Feudi di San Gregorio)

Capaldo’s vision and determination have allowed Feudi to transcend the confines of a conventional winery and becoming a cultural landmark. ‘At Feudi di San Gregorio, we believe in the value of curiosity,' says Capaldi. 'Without it, there is no discovery, creation, or progress. Curiosity drives all our entrepreneurial ventures as we strive to positively impact our territory and its future through a sustainable, cultural, and aesthetic vision.’

That relentless inquisitiveness has granted Feudi collaborations with internationally renowned artists and designers. In 2001, Italian designer Massimo Vignelli was commissioned to reimagine the winery’s labels, and in 2004, Japanese architect Hikaru Mori designed the property’s futuristic wine cellar.

Feudi di San Gregorio winery in Italy: barrels stored

(Image credit: Courtesy of Feudi di San Gregorio)

Dark wood lined corridor at Feudi di San Gregorio winery

(Image credit: Courtesy of Feudi di San Gregorio)

wine bottles

(Image credit: Courtesy of Feudi di San Gregorio)

Building on this legacy, in 2016 Feudi collaborated with Italian architect and designer Fabio Novembre to create a custom bottle for the brand’s sparkling wine. Capaldo reflects, ‘The connection between the wine industry and design is intuitive, founded on the principle that well-crafted products merit equally thoughtful presentation. It serves as an invitation to the clarity of both actions and messages.’

Feudi’s artistic endeavours also extend to curation and education. In 2011, the winery hosted a workshop with Italian gallerist Beatrice Bertini, inviting contemporary artists from the region to explore the intersection of art and wine. In 2013, Feudi commissioned Campanian artist Marinella Senatore to create the evocative ‘Watercolour Collection’, a series of paintings that chronicle the winery’s evolution with a masterful play of light and shadow. That same year, Italian photographer Mimmo Jodice immortalised the essence of Feudi in ‘Immaginazioni’, an exhibition of his works that captured the timeless beauty of the vineyards and the winery’s architectural splendour.

Feudi di San Gregorio green setting in Italy

(Image credit: Courtesy of Feudi di San Gregorio)

art on wall of building at feudi di san gregorio

(Image credit: Courtesy of Feudi di San Gregorio)

wine bottle in sunlight

(Image credit: Courtesy of Feudi di San Gregorio)

Feudi di San Gregorio remains an emblem of Italy’s winemaking heritage – a fusion of traditional practices, modern innovation, and artistic expression.

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Maria Cristina Didero is an independent design curator, consultant and author, who has contributed to many publications over the years. Didero has consulted for companies such as Vitra, Fritz Hansen, Lexus, Fendi, Louis Vuitton, Valextra among others. Based in Milan, she works internationally, curating exhibitions for institutions: some of her most recent projects include Nendo: The Space in Between and The Conversation Show at the Holon Design Museum, Israel; FUN HOUSE by Snarkitecture at National Building Museum, Washington D.C.; SuperDesign a project about Italian radical design, NY; Vegan Design, or the Art of Reduction by Erez Nevi and The Fish and The Crowd by Carlo Massoud, Milan. In April 2022 she curated a Mathieu Lehanneur exhibition at the Triennale in Milan called The Inventory of Life, while in July she debuted a project at the MK&G in Hamburg titled Ask Me if I Believe in the Future, alongside a series of ongoing collaborations. She was appointed 2022 Curatorial Director of Design Miami/. She is currently preparing two projects for Milan Design Week 2023.