Feudi di San Gregorio, a winery in Irpinia, in Italy’s Campania region, has been honouring diverse regional grape varieties and promoting Italian winemaking since it was founded in 1986. But beyond its exceptional range of products, Feudi also stands out for its embrace of art, design, and architecture. Since 2009, owner Antonio Capaldo has been leading the winery’s transformation, which has resonated throughout the country’s wine scene and globally.
Feudi di San Gregorio: wine meets architecture, art and design
Capaldo’s vision and determination have allowed Feudi to transcend the confines of a conventional winery and becoming a cultural landmark. ‘At Feudi di San Gregorio, we believe in the value of curiosity,' says Capaldi. 'Without it, there is no discovery, creation, or progress. Curiosity drives all our entrepreneurial ventures as we strive to positively impact our territory and its future through a sustainable, cultural, and aesthetic vision.’
That relentless inquisitiveness has granted Feudi collaborations with internationally renowned artists and designers. In 2001, Italian designer Massimo Vignelli was commissioned to reimagine the winery’s labels, and in 2004, Japanese architect Hikaru Mori designed the property’s futuristic wine cellar.
Building on this legacy, in 2016 Feudi collaborated with Italian architect and designer Fabio Novembre to create a custom bottle for the brand’s sparkling wine. Capaldo reflects, ‘The connection between the wine industry and design is intuitive, founded on the principle that well-crafted products merit equally thoughtful presentation. It serves as an invitation to the clarity of both actions and messages.’
Feudi’s artistic endeavours also extend to curation and education. In 2011, the winery hosted a workshop with Italian gallerist Beatrice Bertini, inviting contemporary artists from the region to explore the intersection of art and wine. In 2013, Feudi commissioned Campanian artist Marinella Senatore to create the evocative ‘Watercolour Collection’, a series of paintings that chronicle the winery’s evolution with a masterful play of light and shadow. That same year, Italian photographer Mimmo Jodice immortalised the essence of Feudi in ‘Immaginazioni’, an exhibition of his works that captured the timeless beauty of the vineyards and the winery’s architectural splendour.
Feudi di San Gregorio remains an emblem of Italy’s winemaking heritage – a fusion of traditional practices, modern innovation, and artistic expression.
Winery tours are available to book at feudi.it
-
The gayest love story ever told: Jeremy Atherton Lin's memoir is a tribute to homeIn 'Deep House: The Gayest Love Story Ever Told', Jeremy Atherton Lin mixes memoir with a historical deep-dive into marriage equlaity
-
This monumental Valentino book is a true Italian fashion epicSpanning oral testimony, sketches and magazine spreads, ‘Valentino: A Grand Italian Epic’ (published by Taschen) charts the career of Valentino Garavani, whose mononymous Roman house would define a vision of Italian glamour
-
At the Royal Academy summer show, architecture and art combine as never beforeThe Royal Academy summer show is about to open in London; we toured the iconic annual exhibition and spoke to its curator for architecture, Farshid Moussavi
-
Detour Discotheque is bringing ‘the world’s dreamiest party’ to PugliaThe pop-up event, La Dolce Vita Disco, promises dancing, good food and sunshine in a 16th-century Italian farmhouse
-
Five tranquil suites by Patricia Urquiola suspend visitors ‘between sea and sky’ in CapriPatricia Urquiola dreams up a study in contrast and tradition for the next chapter of Jumeirah Capri Palace
-
Sun-soaked European destinations to visit in springDreaming of Florentine palazzos and Greek islands now that the weather is starting to turn? Check into one of these beautiful European hotels and holiday homes
-
Everything you need to know about Italy's Lake Maggiore, according to FormafantasmaFrom baroque gardens to panoramic views, Andrea Trimarchi and Simone Farresin show us around this Italian escape
-
Wallpaper* checks in at Romeo Roma: a new hotel that’s one of Zaha Hadid’s last projectsLocated within Rome’s Tridente, Romeo Roma is a palimpsest of periods in which the late Iraqi-British architect Zaha Hadid left her avant-garde mark
-
Five influential women hoteliers reflect on the changing face of hospitalityAs women continue to gain ground in the hotel sector, despite still being underrepresented in senior positions, five female moguls share their experiences of the past and projections for the future
-
Must-visit cinemas with award-worthy designThere’s more magic to the movies at these design-led cinemas, from Busan Cinema Centre’s ‘flying’ roof to The Gem Cinema Jaipur’s art deco allure
-
The best Milan bars for a fashionable aperitivoMilan’s after-dark renaissance is evident in a new wave of design-led cocktail bars, setting the right mood for enticing aperitivos and nightcaps; Milan editor Laura May Todd recommends the best
