Wine & Design: Feudi di San Gregorio's new designer fizz

Dubl is a new assortment of sparkling wines by Feudi di San Gregorio, made with local southern Italian grapes but using the Champenoise method

(Image credit: press)

By Rosa Bertoli

published 4 May 2016

Since its launch in Irpinia, southern Italy, in 1986, the Feudi di San Gregorio winery has gained a reputation not just for oenological excellence but also for sound design judgment.

Over the years, the estate has collaborated with Italian designer Massimo Vignelli on labels and interiors and Japanese architect Hiraku Mori on its contemporary winery, a striking structure built in 2004. Most recently, Feudi launched Dubl, a series of sparkling wines – made with local grapes but using the Champenoise method – the first of their kind in the area. Italian designer Fabio Novembre was enlisted to create the identity for the next chapter in this spumante adventure, a new wine called Dubl Esse.

Unveiled this month, the design is inspired by the three crowns worn by Feudi’s namesake, Saint Gregory, which Novembre recreated as a three-band motif for the Dubl Esse bottles, coolers and boxes.

As originally featured in the May 2016 issue of Wallpaper* (W*206)

The new wines — For the new wines, the estate has collaborated with Italian designer Fabio Novembre on the packaging

A striking structure built — Japanese architect Hiraku Mori worked on the brand’s contemporary winery, a striking structure built in 2004

The bottaia (bottle-cellar) comprises great white arches — The *bottaia* (bottle-cellar) comprises great white arches, that echo the shape of the barrels

The winery on its interiors — Designer Massimo Vignelli also collaborated with the winery on its interiors

Feudi di San Gregorio has been located in Irpinia, southern Italy, since its launch in 1986

INFORMATION

For more information, visit the Feudi di San Gregorio website (opens in new tab)

TOPICS

Wine & Design

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.