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For three days only, Nike presented Unlimited You – an immersive, high-intensity running and training experience in Brick Lane. Watch the project come to life in a film by French director duo Bif...
As the Rio Olympic Games reach fever pitch, our fitness fixation is almost at saturation point. Enter Nike’s Unlimited You: an immersive, multi-sensory workout spectacle launching today in east London. For three days only, this high-intensity training experience is set against dazzling lighting and video installations designed by Artisan (formed by the visionaries behind United Visual Artists) while a bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard – performed by a live orchestra no less – is sure to get pulses racing.
You’ll be put through the paces by Nike master trainers in tandem with cult fitness brand Barry’s Bootcamp and boutique boxing studio Kobox. Guests can pick their poison: a full-throttle round with Kobox followed by a Nike Run Club session, or a grueling Barry’s treadmill workout teamed with a Nike Training Club tutorial. All the while, supercharged custom visuals projected on large screens throughout bring the space to life.
Creative studio Artisan explains: 'Together with Nike we set out to challenge typical notions of a workout space. For Unlimited You there is a sense of theatre, specially commissioned music and all the elements we’d draw on for immersive spaces. It’s not just a utilitarian or sterile workout space.' To wit, the lights are responsive to Taylor and Goddard's original track as well as the exercises.
For instance, the downhill animation corresponds with the sprint sequence during the running session. 'Rather than directly influencing how the body responds, the light installation guides participants through their workout with instructions and generates different landscapes and backdrops as they progress,' adds Artisan. 'It's a combination of sport and spectacle.'
With seven sessions scheduled per day, each lasting two and a half hours, endurance is the name of the game. Thankfully, health eatery and juice bar Maple & Fitz and nut butter specialist Pip & Nut are on hand to help guests refuel. Unlimited You will ensure any budding Olympiads have earned that post-workout fitness selfies.
Creative studio Artisan worked ’with the fabric of a very old building’, injecting it with a new lease of life by way of a spectacular lighting installation.
Guests will be put through the paces by Nike master trainers in tandem with cult fitness brand Barry’s Bootcamp and boutique boxing studio Kobox.
It's Tron meets Rocky at Unlimited You, where guests are shown the ropes by a trainer in a laser-lit boxing ring.
A bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard – performed by a live orchestra no less – is sure to get pulses racing.
Guests can pick their poison: a full-throttle round with Kobox followed by a Nike Run Club session...
...or a grueling Barry’s treadmill workout teamed with a Nike Training Club session.
INFORMATION
Unlimited You runs from 18 until 21 August, tickets are £25. For more information or to purchase tickets, visit the Nike website
ADDRESS
89 Brick Lane
London E1 6QL