Going for gold: Nike reveals its innovations for the Rio 2016 Olympics
With the Rio 2016 Olympics looming on the horizon, Nike is getting a jump on the sporting spirit by revealing the tricks and treats it has up its sleeves for sponsored teams.
To match the vibrant, fun loving spirit of the summer games, Nike’s colour design team devised an equally eye-catching palette that draws from the host city’s natural surroundings and effervescent flora and fauna. Inspired by close-ups of birds in flight and the iridescent wings of insects, the design team created a bright mix of neon pink and bright yellow, punctuated with shots of silver, purple and blue, that will adorn an array of its signature trainers.
The eye-catching colours continue on to the medal stand outfits for the United States Olympic Committee and Comitê Olímpico do Brasil, in their respective colours. The fitted NikeLab Dynamic Reveal team jacket boasts ribbed knit sleeves for mobility and breathability, and a woven front panel protects against the wind, while engineered mesh panels in the back offer added ventilation. Similarly, vertical ribbed zones on the team pants provide the same flexibility of motion and a feeling of airiness.
For track and field events, Nike has also unveiled a new spiked shoe for Jamaican runner Shelly-Ann Fraser-Pryce: the Nike Zoom Superfly Elite, that uses fixed pins to increase traction. The eye-catching, geometric structure of the pins was developed using a computational design inspired by ocean organisms, and also brings the foot closer to the track and enables it to project faster off it.
Performances on the track are further enhanced by the company’s latest speed system: the Aeroswift Tape Kit, elastic therapeutic tape that help to eliminate drag. Each knitted adhesive patch features nodes called AeroBlades that direct air around the athlete to help reduce resistance. Anatomically shaped, these patches aim to shave fractions off athletes’ run times, which could make all the difference.