Champagne, wines, spirits and shopping: it’s the recipe for a perfect evening. So thinks new lifestyle-meets-retail brand Clos19, from Moët Hennessy.
Owned by parent company LVMH, the new online platform centres around a web-based bottle shop, where visitors can purchase a crate or two of their favourite rare vintage. Innovatively, Clos19 also offers bespoke tasting experiences, extravagent gift packages and exclusive drinks catering. Pegged to become the online destination for luxury drinks, Clos19 is the brainchild of Stephanie Watine Arnault, who has racked up a decade of experience in LVMH-based institutions, including Marc Jacobs and Louis Vuitton.
Fine dining catering facilities range from ‘dinner parties for 12 or a wedding for 150’, and comprise a banquet of beverages and tray upon tray of drinking vessels. From Château d’Yquem and rare limited edition vintages, to a Dom Pérignon Champagne Vasque designed by French designer Martin Szekely and Riedel champagne glasses designed exclusively for Krug.
Clos19 also offers flamboyant, global ‘experiences’, including an upcoming escapade to Antartica, replete with (al fresco) tastings themed around ‘ice’ – not your average booze cruise. Each event has the art of hosting firmly at its centre, whether you’re enjoying a private mixology masterclass in your kitchen, or sipping ice wine on a glacial mass.
The brand’s enigmatic name shares this air of ceremony. ‘Clos’ derives from the French word for walled vineyard, and ‘19’ reflects Arnault’s interest in traditional, 19th century hosting styles. Think service à la russe, with poise aplenty.
It’s a clever idea, and one that has been a labour of love for Arnault, who was involved at every step. ‘Clos19 uses the digital world to communicate in a contemporary and playful way the values of the art de vivre,’ she explains. ‘It provides the services, accessories and experiences that enable our audience to become the perfect hosts.’
For more information, visit the Clos19 website
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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
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