Moët Hennessy is setting the bar high with experiential drinks platform Clos19
Champagne, wines, spirits and shopping: it’s the recipe for a perfect evening. So thinks new lifestyle-meets-retail brand Clos19, from Moët Hennessy.
Owned by parent company LVMH, the new online platform centres around a web-based bottle shop, where visitors can purchase a crate or two of their favourite rare vintage. Innovatively, Clos19 also offers bespoke tasting experiences, extravagent gift packages and exclusive drinks catering. Pegged to become the online destination for luxury drinks, Clos19 is the brainchild of Stephanie Watine Arnault, who has racked up a decade of experience in LVMH-based institutions, including Marc Jacobs and Louis Vuitton.
Cloudy Bay Pinot Noir, served with rare beef and nectarines
Fine dining catering facilities range from ‘dinner parties for 12 or a wedding for 150’, and comprise a banquet of beverages and tray upon tray of drinking vessels. From Château d’Yquem and rare limited edition vintages, to a Dom Pérignon Champagne Vasque designed by French designer Martin Szekely and Riedel champagne glasses designed exclusively for Krug.
Clos19 also offers flamboyant, global ‘experiences’, including an upcoming escapade to Antartica, replete with (al fresco) tastings themed around ‘ice’ – not your average booze cruise. Each event has the art of hosting firmly at its centre, whether you’re enjoying a private mixology masterclass in your kitchen, or sipping ice wine on a glacial mass.
The brand’s enigmatic name shares this air of ceremony. ‘Clos’ derives from the French word for walled vineyard, and ‘19’ reflects Arnault’s interest in traditional, 19th century hosting styles. Think service à la russe, with poise aplenty.
It’s a clever idea, and one that has been a labour of love for Arnault, who was involved at every step. ‘Clos19 uses the digital world to communicate in a contemporary and playful way the values of the art de vivre,’ she explains. ‘It provides the services, accessories and experiences that enable our audience to become the perfect hosts.’