GQ's former creative fashion director, Jo Levin, has revealed her first fragrance, ‘ODeJo.’
Levin has collaborated with Jeff Lounds – the man behind the 'anti-fragrance fragrance brand' Escentric Molecules – and fashion writer Tim Blanks to create the perfume, a playful combination of cucumber oil, lily, Tahitian rose and blue sea kelp. The fragrance is inspired by an oil Levin has long worn – only now realised as the base for her own signature scent.
The scent is light, with the initial fresh notes of cucumber fading after a few minutes. There are hints of sunscreen herein, possibly due to the inclusion of sea kelp. The fragrance is very youthful and objectively more feminine than masculine, while its floral notes make it ideal to wear during the spring and summer seasons. This is emphasised in the fun design of the packaging; when lifted, the simple white lids reveal brilliantly bright boxes hidden beneath. Shades of pink, orange and yellow only further illustrate the wonderfully cheery essence of 'ODeJo'.
Daniela Rinaldi – group commercial director at Harvey Nichols, where the perfume is exclusively available – says, ‘Working with Jo to launch her very own signature eau de toilette has been a fascinating journey; her industry expertise and authority has made for a seamless pairing of style, creativity and sophisticated luxury.’
The perfume – inspired by the oil she once wore and referred to as 'Eau de Jo' – combines cucumber oil, lily, Tahitian rose and blue sea kelp
The scent is also available as an on-the-go roll-on
INFORMATION
’ODeJo’ will be available from 1 March. 10ml rollerball, £28; 50ml EDT, £55; 100ml EDT, £75. For more information, visit Harvey Nichols’ website
-
Nothing pitches itself into the premium realm with its new flagship Nothing Phone (3)The Nothing Phone (3) is a serious creative tool that brings fresh design, new features and a commitment to keeping tech fun
-
Nothing takes its first step into high-end audio with the new over-ear wireless Headphone (1)Created in partnership with KEF, the Nothing Headphone (1) is designed to shake up the sector and present over-ear audio in a wholly new way
-
In Copenhagen, Charlotte Taylor gave us a glimpse into the mess of real lifeAt 3 Days of Design, Charlotte Taylor staged ‘Home from Home’, a group exhibition in collaboration with Noura Residency, showcasing the chaos of the everyday, from unmade beds to breakfast leftovers
