Concorso d’Eleganza 2010, Lake Como

Concorso d’Eleganza 2010, Lake Como

Danish photographer Henrik Jauer has made the annual Concorso d’Eleganza something of a pilgrimage, inveigling himself with the collectors, car makers, designers and industry characters that flock to the lakeside grandeur of the Villa d’Este to experience the social scene that whirls around the upper echelons of the car market.

It’s here that supercars are previewed, concepts are proudly touted, one-offs are given rare outings before being squirreled away in a collector’s air-conditioned bunker and iconic classics from the past given intense scrutiny by a panel of judges.

Unlike the squeaky clean futurism of the international motor show, the Concorso is an old school affair, all oily classics, exhaust smoke, and evocative fumes (albeit emitted by engines that have been buffed and polished to better-than-new condition). Jauert’s exclusive portfolio from the 2010 Concorso captures the unique flavour of the BMW-supported event.

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