Fashion brands leave their sartorial mark on Salone del Mobile 2018

Fashion brands leave their sartorial mark on Salone del Mobile 2018

There was a time when fashion brands would host cocktail parties at Salone del Mobile — create a window display, perhaps — and call it a day, but those days are long gone. ‘It feels like every fashion brand has finally woken up to the wonders of the home,’ says JJ Martin, Wallpaper* editor at large and La Double J founder, speaking of the volume and breadth of the fashion collaborations on view this year. Jonathan Anderson travelled the world to pull together Loewe’s celebration of craftsmanship; Marni too took to the road, looking to Colombia for its folkloric expo; and COS brought the American conceptual artist Phillip K. Smith III’s reflective sculptures into the confines of a 16th-century palazzo. Here Wallpaper* rounds up the finest Salone del Mobile exhibitions, installations and collaborations pieced together by the sartorial set.

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