Sportswear is having to work as hard as its wearers to catch our attention. High-tech constructions aimed at enhancing comfort and performance are currently top of the agenda. For NYC-based swimwear label Ward Whillas, comfort of the body takes precedence. Its reversible, sculpting silhouettes are created using fabrics made in Italy, which are UV protecting and cooling, and resistant to chlorine and body lotions. London-based optical and beachwear label Prism takes inspiration from the Brooklyn Bridge for S/S17. The light frames and narrow temples of its ‘Brooklyn’ sunglasses are handmade in Italy, and feature graphic cross finishes. Meanwhile, fellow London-based label Laain has developed seamless, fast-drying knitwear, plus leggings that range in density, dependant on the amount of support required by the wearer.
As originally featured in the April 2017 issue of Wallpaper* (W*217)