The North Face x Gucci wins Best Exploration: Wallpaper* Design Awards 2021

The North Face x Gucci wins Best Exploration: Wallpaper* Design Awards 2021

An intrepid collaboration between the Florentine house and the American outdoors expert has us yearning for the great outdoors

Gucci’s Alessandro Michele is an explorer of time, genre and gender, and now the brand’s creative director has brought his imaginatively intrepid spirit to the great outdoors, through the Florentine label’s collaboration with American outdoors expert The North Face.

Reaching new sartorial heights, the men’s and women’s collection features a range of ready-to-wear, accessories and footwear that have a luxe explorer’s spirit, from walking boots to padded onesies, bucket hats to lumberjack shirts. But it’s the offering’s range of puffer jackets, hiking rucksacks and bum bags, swathed in psychedelic and floral prints, that have really reached a patterned style peak.

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The North Face x Gucci, at Selfridges’ Corner Shop

We’ll be striding into 2021 in pieces that nod to the graphic design history of both brands. Think puffer jackets with graphic retro prints that incorporate Gucci’s interlinked ‘GG’ motif, or patterns featuring The North Face logo, the base of its ‘Half Dome’ peak motif reimagined in Gucci’s classic red and green colour palette. Gucci’s hiking-inspired hook up follows a series of successful brand collaborations, including those with Disney and Liberty.

The capsule collection will be launched through a series of Gucci Pins – the brand’s globe-spanning temporary stores, which have popped up in cities including Seongnam and Denver, the first being Selfridges’ Corner Shop in London. The collection is shoppable through virtual appointment and is also available from 22 Jan via the brand’s website. The collection also debuts in Pokémon GO, with players able to pick up pieces for their Trainers via 100 PokéStops. §

 

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