The men’s grooming trends that shaped Milan Fashion Week A/W 2014

effortless look by Fendi
Fendi: The effortless look at Fendi featured gently ruffled hairstyles by Matt Mulhall and uniformly natural complexions by Lloyd Simmonds
(Image credit: Anna Stokland /Jason Lloyd-Evans)

charming bed head boy look

Bottega Veneta: Guido Palau devised a charming bed-head for the boys, while Pat McGrath's bright faces contrasted nicely with Tomas Maier's rich colour palette

(Image credit: Bottega Veneta)

Calvin Klein sportswear collection

Calvin Klein Collection: Italo Zucchelli's sportswear infused Calvin Klein outing was matched to Paul Hanlon's sharp and slicked back hair

(Image credit: Calvin Klein)

maximalist look by Roberto Cavalli

Roberto Cavalli: The maximalist looks of Roberto Cavalli were enhanced by Matt Mullhall's wild manes. Long locks were twisted back with a generous dash of hair gel and finished with a black hair band

(Image credit: Roberto Cavalli)

Dolce & Gabbana fashion show

Dolce & Gabbana: The design duo's models sported a sexy Italian look with a slightly rough feel for S/S 2014, courtesy of textured hair and full face stubble

(Image credit: Dolce & Gabbana)

healthy look for the Caten twins

Dsquared2: Michele Magnani created a healthy look for the Caten twins' boys, with over-tanned cheeks and pastel-pale lips. Hair stylist Mauro Situra then added to their youthful appearance with stiff, messy manes

(Image credit: Dsquared2)

casual hair do

Salvatore Ferragamo: Another casual hairdo was spotted at Salvatore Ferragamo, where Matt Mulhall's styles noticeably contrasted with Massimiliano Giornetti's grown-up tailoring

(Image credit: Salvatore Ferragamo)

Gucci men's fashion

Gucci: Superstar team Luigi Murenu and Pat McGrath complemented the 1960s feel of Frida Giannini's collection with their matching, decade-appropriate hair and make-up look

(Image credit: Gucci)

Guido's neatly parted hair fashion

Jil Sander: Despite the latest loss of its namesake designer, the Italian house's creative team dreamt up ethereally groomed boys for S/S 2014, sporting Guido Palau's neatly parted hair and Mark Carrasquillo dewy lips

(Image credit: Jil Sander)

Z Zegna fashion event

Z Zegna: Irregularly snipped hair was paired with a very slightly blushed cheek and lip by Paul Hanlon and Christelle Cocquet at Z Zegna

(Image credit: Z Zegna)

Tribal motifs painted on their faces

John Varvatos: The boys at John Varvatos had coloured tribal motifs painted on their faces with tousled hair to match

(Image credit: John Varvatos)

Thom Browne's collection

Moncler: The playful prints of Thom Browne's collection were paired with neat, preppy hairdos by Beppe D'Elia, who was also responsible for the boys' uniform complexions

(Image credit: Moncler)

Guido Palau's hairstyles at Prada

Prada: Guido Palau's hairstyles at Prada were casual and textured, while Pat McGrath gave the skin a dewy look with a hint of blush on the lips

(Image credit: Prada)

Luxurious look

Versace: Over at Donatella's show, Pat McGrath and Guido Palau achieved a luxurious, shiny look that was in keeping with the collection's opulent tones

(Image credit: Versace)

Pilati's exquisitely detailed collection

Ermenegildo Zegna: Didier Malige's swept fringes were in perfect harmony with Stefano Pilati's exquisitely detailed collection for Ermenegildo Zegna. The softly toned skin was courtesy of Aaron De Mey

(Image credit: Ermenegildo Zegna)

Helmet-like hairstyles

Vivienne Westwood: The helmet-like hairstyles at Vivienne Westwood were sleekly pulled back and side-parted, with the edges painted in black to enhance the artificial effect

(Image credit: Vivienne Westwood)

Casual look

Emporio Armani: Hair and make-up team Roberta Bellazzi and Fabiana Clavario created a fresh, casual look for Emporio Armani, consisting of politely groomed hair and luminous skin

(Image credit: Emporio Armani)

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.