Thakoon’s flagship brings serenity to New York in a seamless setting
Though Thakoon Panichgul has been a fixture on the New York fashion scene for more than a decade, the Thai-American designer had yet to open a bricks-and-mortar store of his own.
He decided to do things the other way around. This summer, Panichgul launched his e-commerce platform, before opening his flagship on Wooster Street at the end of August, expanding his business model into a multi-channel experience.
The store gives his customers access to an inventory that – importantly for today’s supersonic speed of change in fashion – introduces new collections each season, in limited quantities every two weeks. The retail space, much like the business' practices, is lucid and seamless. SHoP Architects conceived the store according to the Panichgul aesthetic of modern American sportswear with a timeless simplicity.
‘We played with deceptively simple materials,’ say SHoP, referring to the timber structure of raw American white oak that’s the first thing to catch the eye upon entry. Panichgul and SHoP called upon Brooklyn-based Fernando Mastrangelo for the lightly coloured fittings that form the changing areas, made of concrete poured in layers and redolent of geological strata. Fellow Brooklynites Vonnegut/Kraft, meanwhile, were called in to create a series of woven leather seating pieces.
‘The store is a break from retail precedents, and an intentional reduction of visual anxieties commonly found in retail design,’ states SHoP. London-based Cypriot Michael Anastassiades' atmospheric style only helps to soothe big city stresses, through the spherical double-height lighting of his signature.
One might say that New York’s Soho is crawling with similar projects: historical renovations, cast iron, and floor-to-ceiling windows. Yet Panichgul’s gentle and intensely collaborative approach pulls the flagship together, revealing Thakoon’s serenity within dynamic New York roots.
INFORMATION
For more information, visit the Thakoon website
ADDRESS
Thakoon
70 Wooster Street
New York, NY 10012
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Siska Lyssens has contributed to Wallpaper* since 2014, covering design in all its forms – from interiors to architecture and fashion. Now living in the U.S. after spending almost a decade in London, the Belgian journalist puts her creative branding cap on for various clients when not contributing to Wallpaper* or T Magazine.
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
This Nova Lima apartment is a Brazilian family oasis with striking Minas Gerais views
A Nova Lima apartment designed by Jacobsen Arquitetura celebrates its long, natural Minas Gerais vistas
By Ellie Stathaki Published
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
AlphaTauri’s Salzburg HQ is a science fiction fantasy
Browse in-store, buy online: the future-focused mentality of AlphaTauri
By Simon Mills Last updated
-
Manu Atelier's first boutique nods to Le Corbusier in Istanbul
The cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
By Laura Hawkins Last updated
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of water
Japanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
By Danielle Demetriou Last updated
-
Alternative retail websites for fashionable festive gifting
Look to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
By Laura Hawkins Last updated
-
Aspesi’s upcycled shirt is a winter wardrobe staple
The Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
By Laura Hawkins Last updated
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza Duomo
Gio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
By Laura Hawkins Last updated
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aesthetic
Clothing brand Marrakshi Life champions a unisex, hand-tailored line
By Grace Cook Last updated
-
Tiaan Nagel’s art collector-inspired store in Johannesburg
Tiaan Nagel has partnered with interior-architecture studio Tonic Design on a new flagship store in Johannesburg's Hyde Park Corner
By Sean O'Toole Last updated