David Chipperfield designs Furla's new flagship in Milan's historic Piazza Duomo
Gio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
![David Chipperfield designs Furla’s new flagship in Milan’s historic Piazza Duomo](https://cdn.mos.cms.futurecdn.net/tT8V4mWgN4u5SJd74i5LcN-415-80.jpg)
In February, Italian accessories label Furla unveiled its redesigned sans serif logo, its sleek typography inspired by arches found inside the palazzo of the brand’s Furla Foundation in Bologna. The city too is renowned for its signature porches. It's this architectural element which has inspired the construction of the brand’s newly renovated flagship in Milan’s historic Piazza Duomo, designed by David Chipperfield Architects Milan.
‘We were inspired by the history of Milan, the heritage of the great Italian designers pervades the city even now,’ Chipperfield explains of the design of the double floor space, which has been enlarged to 263 sq m. ‘Gio Ponti, Vico Magistretti, Achille Castiglione, Gae Aulenti and many others.’ Arches are a focal element, noted not only in the boutique’s architecture, but also in the curving shapes of fixtures and furnishings, formed from anodized aluminium. The store’s walls have a tactile finish, coated in rough plaster formed from different clays, which contrast with original enclaves and niches, which have been left intact.
Tactility is integral to the space, which also features smooth flooring formed from pastellone plaster, tables in lacquered wood and sugary coloured marble and circular hemp carpets.
Chipperfield – who has designed retail spaces for Bally, Valentino and SSENSE – remains positive regarding the endurance of bricks-and-mortar retail. ‘Although our shopping habits are changing and our lives have become more influenced by the virtual, we still value the physical experience and the quotidian rituals of urban life. In designing the Furla store we continue our commitment to the importance of the physical qualities of the retail experience and the importance of presentation of beautiful objects,' he says. The space also features an additional physical space, for pop-ups and events.
RELATED STORY
In light Covid-19 restrictions, Furla fans keen to get a glimpse of its new space, will have the chance to do so digitally, with an online 3D virtual tour.
INFORMATION
davidchipperfield.com
furla.com
furlaopeningparty.com
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
AlphaTauri’s Salzburg HQ is a science fiction fantasy
Browse in-store, buy online: the future-focused mentality of AlphaTauri
By Simon Mills Last updated
-
Manu Atelier's first boutique nods to Le Corbusier in Istanbul
The cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
By Laura Hawkins Last updated
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of water
Japanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
By Danielle Demetriou Last updated
-
Alternative retail websites for fashionable festive gifting
Look to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
By Laura Hawkins Last updated
-
David Chipperfield delves deep for very personal bag design
‘It has been an opportunity to design a bag that suits my lifestyle,’ says the architect of the collaborative project with German accessories label Tsatsas
By Yoko Choy Last updated
-
Aspesi’s upcycled shirt is a winter wardrobe staple
The Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
By Laura Hawkins Last updated
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aesthetic
Clothing brand Marrakshi Life champions a unisex, hand-tailored line
By Grace Cook Last updated
-
Tiaan Nagel’s art collector-inspired store in Johannesburg
Tiaan Nagel has partnered with interior-architecture studio Tonic Design on a new flagship store in Johannesburg's Hyde Park Corner
By Sean O'Toole Last updated