A trip to the sun-soaked Medinas in Marrakech changed Randall Bachner’s career path in ways he didn’t imagine. Having booked a flight one January for a 10-day trip, the New York-based photographer said ‘the light, the pace and the energy’ of the vibrant and sprawling desert-city left him inspired. ‘The love of craftsmanship here made me feel like you could create anything in Marrakech,’ he says. ‘I never felt the possibility for something new in New York like I felt in Morocco.’
This notion played on his mind until 2013, when Bachner packed a bag and flew to Morocco for a three-month period ‘to see how it would go… there was very little planned,’ he says. But it seemed his journey was fated; he met Mohamed Zerhloul, who introduced Bachner to key local craftspeople including his master weaver and his tailor — both of which are also called Mohamed. ‘It’s the Mohamad trilogy,’ he laughs. ‘Together, we explored this idea of handwoven garments.’ Marrakshi Life was born.
From the off, the brand’s vision was to seamlessly mesh Moroccan fabrication and traditional techniques with a more New York aesthetic. Today, the clothes are unisex, with loose-cut and utilitarian silhouettes in vivacious hues reminiscent of the technicolour souks.
A boiler suit from Spring / Summer 2021 in desert shades is adorned with an applique palm leaf; a boxy lab coat is decorated with silhouettes of sand dunes. The rustic fabrics are hand-washed before each Marrakshi Life garment is sewn to soften them against the skin; his jet-setting lifestyle as a photographer influences his designs. ‘We’re making clothes that cater to this lifestyle of urban comfort,’ he says.
The brand has grown steadily, now employing some 55 employees in Marrakech, and today it’s sold at international retailers including Matches Fashion. But even as demand increases, Bachner is committed to the low-impact, local production model that Marrakshi Life was founded upon. ‘All our garments are made to order, so we are not forced to invest in inventory,’ he says. To combat the traditional sizing discrepancy between menswear and womenswear, elasticated waists are a prominent feature — it also adds that sense of leisure and ease into otherwise tailored garments. Clients can also request bespoke sizing for a more custom fit. ‘We only make pieces our clients are ordering. In this era of sustainability, I am very conscious to work as locally as possible. Creating a positive vibe is the most important element in the day to day as a manufacturer,’ says Bachner, who has spent the last six months in Marrakech due to the Covid-19 lockdown. ‘We have a responsibility to our team to treat everyone with respect.’
INFORMATION
-
Waiting room inspo: Inside Studioutte’s cinematic Sala D’Attesa at Milan Design WeekStudioutte’s Sala D’Attesa, staged in Nolo during Milan Design Week 2024, was a scenographic interior merging different design sensibilities
-
Bang & Olufsen’s Recreated Classics series continues with a CD player revivalBang & Olufsen’s Beosystem 9000c music system brings the original digital compact disc format back to life and pairs it with the latest in speaker design
-
A new book highlights the work of Turkish interior designer Zeynep Fadıllıoğlu‘Zeynep Fadıllıoğlu: Luxury Redefined’, published by Rizzoli, traces the career of leading Istanbul-based designer Zeynep Fadillioglu, the first woman to design a mosque in Turkey
-
Brunello Cucinelli takes a Roman holiday to launch new eyewear collectionWallpaper* joined Brunello Cucinelli’s opulent festivities at Rome’s Villa Aurelia, which heralded a new eyewear collection created in collaboration with EssilorLuxottica
-
This season, men’s outerwear is defined by bold shapes and seductive texturesThe voluminous silhouettes of the season’s finest men’s outerwear, captured in the Wallpaper* September 2023 Style Issue by Umit Savaci and David St John James
-
Inside the travelling exhibition celebrating 125 years of luggage brand RimowaFrom celebrity suitcases to rare special editions, Rimowa’s ‘Seit 1898’ exhibition catalogues over a century of the German luggage brand, making stops in Tokyo, New York, Shanghai and Cologne
-
Watch this La Jetée-inspired fashion film by Melanie + Ramon, captured on the streets of ParisTaken alongside the Wallpaper* September 2023 cover shoot, this fashion film by Melanie + Ramon draws inspiration from Chris Marker’s experimental 1962 French science-fiction movie La Jetée
-
American designer Willy Chavarria on his lifelong love of DickiesFeatured in the Wallpaper* USA 300, Willy Chavarria is part of America’s new wave of fashion designers. On the launch of his collaboration with Dickies, he talks utilitarian design, authenticity, and buying his first pair of Dickies at Kmart
-
First look at Paul Smith and Mulberry’s colour-soaked bag collaborationBritish stalwarts Paul Smith and Mulberry have united on colourful new bags that riff on the latter’s classic ’Antony‘ messenger style
-
The evolution of RabanneOnce known for its futuristic couture, 1960s-founded fashion house Rabanne is evolving under the creative direction of Julien Dossena, but remains true to its founder’s avant-garde legacy
-
Introducing Wallpaper* September 2023: The Style IssueDiscover the looks of the season, Hedi Slimane’s new Celine store in Paris, Silvia Prada’s saucy take on beauty and more in Wallpaper* September 2023, on sale now
