Q&A with Stuart Vevers of Loewe
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Stuart Vevers started out as Creative Director at Spanish fashion house, Loewe, two years ago this month, and his time at the helm has been nothing if not eventful.
The recent opening of Loewe (opens in new tab)’s flagship store in Valencia, and the appointment of swarthy matador-turned-model, Cayetano Rivera, as the face of the brand's upcoming new fragrance count among just a few of Vevers' achievements,and he has plenty more in the pipeline for Loewe, as we soon discovered when we caught up with him last week.
You've been at the helm of Loewe for two years now, how has it been?
It has been a great experience so far - with lots of exciting achievements already made - but there’s an awful lot that I still have left to do. Living in Madrid has been great, it’s granted me the opportunity to visit loads of new places and meet many new people.
What would you say has been your most important achievement to date as Creative Director of Loewe?
My most important achievement has probably been re-focusing the house towards its core values, and making them relevant to now.
Two years ago you told us that your aim was to remould Loewe's status to the 21st Century. How have you achieved this?
I think we’re getting there. Seeing people I admire, famous or otherwise, wearing Loewe has been a big step in reaching that goal. Working with forward-thinking stylists, photographers and artists has definitely helped - it takes time to really see change, but I think we're starting to witness important alterations in the perception of the house.
What elements of the brand’s heritage have you kept intact?
Leather has been a real focus. Loewe is, of course, best known for its leather products - it’s an expert in its field. I’ve very much moved the focus back in that direction, towards clothes and bags.
Take us through the new flagship store design in Valencia?
Loewe has worked with a host of architects since 1939, when Francisco Ferrer Bartolomé designed our first store, in Barcelona. It was a real thrill to collaborate with acclaimed architect, Peter Marino, for the Valencia flagship, and it was made even more exciting as this was Peter's first collaborative project with a Spanish brand. The main focus was to create a luxurious space that was also relaxed and comfortable to be in. It’s grown up, with a sense of quiet luxury, and there is something very Spanish about the space - the textured bronze façade; the ‘Oro’ suede (our signature colour) on the sofas and chairs, and the Madagascan and Tanzanian stones used in the flooring - it's been a long time coming, but I love the space, it just feels very right.
Cayetano Rivera is the face of the new Loewe fragrance. What is it about Rivera that encapsulates the essence of a modern Loewe man?
Cayetano Rivera is from a long family line of ‘toreros’ (matadors); and he encapsulates a strong Spanish essence. 'Toreros' have an intriguing strength of character – and tend to be very passionate, stylish and elegant, qualities associated with a Loewe man.
Any more exciting projects in the pipeline?
We've lots of exciting projects lined up for 2010 – Loewe’s signature 'Amazona' bag is celebrating its 35th Anniversary this year, and we have shot a story of the bag travelling around Spain with the artist Nigel Shafran. We will be releasing a rainbow palette of limited-edition versions of the ‘Amazona’, and we are also set to launch an all-black collection of iconic leather pieces. Loewe is best known for leather and this new collection will champion essential wardrobe staples.
Spread over 3,230 sq ft, the store is located on the Marqués de Dos Aguas, at the heart of the city
Featuring a textured bronze façade; ‘Oro’ suede (Loewe’s signature colour) on the sofas and chairs, and stone flooring from Madagascar and Tanzania - the flagship store is every inch a Loewe production
The textured bronze façade of Loewe’s flagship store
Matador-turned-model, Cayetano Rivera is the new face of Loewe’s new fragrance, due to launch later this year
The man himself, Creative Director of Loewe, Stuart Vevers
-
Hermès perfume Un Jardin à Cythère is a cinematic exploration of a Greek garden
With Un Jardin à Cythère, Hermès perfumer Christine Nagel recreates the sensations of crunchy grass, watery pistachios, and windswept olive trees
By Mary Cleary • Published
-
Exploration, travel, adventure: the lowdown on Herno’s S/S 2023 collection
A closer look at Herno’s latest collection, which riffs on the brand’s heritage with a new fashion-focused lens
By Jack Moss • Published
-
Constance Guisset makes her Fuorisalone debut with a scenographic design party
Salone del Mobile 2023: ‘Surprise Party! Carte Blanche à Constance Guisset Studio’ (17 April – 13May 2023) is the first Milanese solo show of the French designer
By Maria Cristina Didero • Published
-
Exclusive interview: Dries Van Noten on launching his new beauty line
In an exclusive interview, the Belgian designer shares the story behind the creation of Dries Van Noten Beauty
By Mary Cleary • Last updated
-
Michèle Lamy, agent of change, on the artists to lead us into the future
Co-founder of Owenscorp, artist, performer, agent of change: Michèle Lamy on her conduits to co-creation, and five creatives who can lead us into the future – whom she champions as part of Wallpaper’s 25th anniversary ‘5x5’ project
By Dal Chodha • Last updated
-
Riya Gupta on empowered femininity
Studio Rigu – the New Delhi-based label – founded in 2017 by Riya Gupta, has forward thinking footing
By Dal Chodha • Last updated
-
Alber Elbaz on AZ Factory: ‘fashion for a reason, not a revolution'
On 25 April 2021, it was announced that the ebullient and beloved fashion designer Alber Elbaz had passed away. Earlier in 2021, we spoke to him about his new brand AZ Factory
By Laura Hawkins • Last updated
-
Paul Smith on a few of his favourite things
Fashion designer and inveterate collector Paul Smith shares a few of his favourite things in a new book, and here with his friend and travelling companion Deyan Sudjic
By Deyan Sudjic • Last updated
-
Issey Miyake and Tadanori Yokoo’s pop-culture inspired collaboration
Tarzan, Jaws and Marilyn Monroe all feature on a series of men's blousons which ‘give a sense of hope and look to the future'
By Danielle Demetriou • Last updated
-
Introducing Merlette, the eco-aware brand elevating easy dressing
Merlette’s fluid, billowing dresses in easy-to-care-for natural fabrics feel relevant and desirable – and are ideal for wearing year-round at home. No wonder the Brooklyn-based brand is having a moment
By Tilly Macalister-Smith • Last updated
-
The elegant simplicity of Arts & Science's Aoyama flagship
Designed by Atelier Tsuyoshi Tane Architects (ATTA), Arts & Sciene's new Aoyama flagship in Tokyo, offers a play between curves and lines
By Danielle Demetriou • Last updated