House swap: a host of gifted movers and shakers is modernising fashion’s leading maisons

House swap: a host of gifted movers and shakers is modernising fashion’s leading maisons

Young talent has been tasked with bringing oomph and impetus to some of the biggest brands in Paris, Milan and New York, on occasion turning them on their heads (as with Helmut Lang, where Hood By Air’s Shayne Oliver has been enlisted to reboot), or at least injecting them with a healthy dose of fresh creative energy. Luke and Lucie Meier, a married couple whose previous experience ranges from Dior to Supreme, have been signed up to recharge Jil Sander. And delivered. Same goes for Carven, whose new creative director Serge Ruffieux has shown a flair for beautifully made contemporary womenswear. Here, though, is our pick of the most notable new arrivals in A-list ateliers.

 

Illustrator: Magda Antoniuk

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