Playing house: Bottega Veneta’s Manhattan boutique looks to apartment living
If you’ve ever been tempted to immerse yourself in Bottega Veneta’s well-heeled world, the label’s new flagship boutique in New York City is your chance. Where three landmarked 19th-century townhouses once stood is now a five-storey behemoth that the brand calls home. With 15,000 sq ft devoted to womenswear, menswear, accessories, watches, jewellery, fragrance, eyewear and home, the new maison brings every aspect of the Italian label’s reach neatly under one roof.
Conceived by the brand’s creative director Tomas Maier, the New York boutique draws inspiration from the city’s iconic skyline. Brushed brass ceilings, exposed industrial beams and metal finishes such as beaded curtains and patinated display cubes, along with an undulating glass-enclosed staircase, all harmoniously bring an avant-garde yet refined energy to the interior. With tones of grey, washed green and beige enveloping each of the different floors, the boutique also makes stylistic nods to the Manhattan streets and its surrounding bodies of water.
An undulating glass staircase runs through Bottega Veneta’s minimalist five-storey boutique
Freshly unveiled in New York is the brand’s new concept: ‘The Apartment’, wherein its home and furniture offerings are presented in an idyllic living environment for the first time. Installed on the maison’s fifth floor with exclusive furniture pieces in unique colours and materials on view, The Apartment is reminiscent of a private home – albeit one with soaring windows and views of Madison Avenue.
To complement the collection, Bottega Veneta has partnered with the gallery Robilant + Voena to pepper the space with works by Italian artists of the 1960s and 1970s, including Lucio Fontana, Ettore Spalletti and Mimmo Rotella. ‘The period is very experimental and forward-thinking,’ says Maier. ‘But it’s not that well-known in the US. I like that we can show people something they might not have seen.’
This intimate, lived-in feel permeates the boutique’s other floors as well. From cosy alcove seating for trying on women’s shoes on the mezzanine floor, to a dedicated jewellery salon on the third floor to accompany the women’s ready to wear collection and a selection of art and photography books curated by Maier interspersed with furniture throughout, the boutique aptly gives each collection the space to breathe.
What’s more, a 33-piece capsule collection of leather goods featuring quintessential New York motifs like the city skyline, specially designed by Maier, is now available in store.