Playing house: Bottega Veneta’s Manhattan boutique looks to apartment living
If you’ve ever been tempted to immerse yourself in Bottega Veneta’s well-heeled world, the label’s new flagship boutique in New York City is your chance. Where three landmarked 19th-century townhouses once stood is now a five-storey behemoth that the brand calls home. With 15,000 sq ft devoted to womenswear, menswear, accessories, watches, jewellery, fragrance, eyewear and home, the new maison brings every aspect of the Italian label’s reach neatly under one roof.
Conceived by the brand’s creative director Tomas Maier, the New York boutique draws inspiration from the city’s iconic skyline. Brushed brass ceilings, exposed industrial beams and metal finishes such as beaded curtains and patinated display cubes, along with an undulating glass-enclosed staircase, all harmoniously bring an avant-garde yet refined energy to the interior. With tones of grey, washed green and beige enveloping each of the different floors, the boutique also makes stylistic nods to the Manhattan streets and its surrounding bodies of water.
Freshly unveiled in New York is the brand’s new concept: ‘The Apartment’, wherein its home and furniture offerings are presented in an idyllic living environment for the first time. Installed on the maison’s fifth floor with exclusive furniture pieces in unique colours and materials on view, The Apartment is reminiscent of a private home – albeit one with soaring windows and views of Madison Avenue.
To complement the collection, Bottega Veneta has partnered with the gallery Robilant + Voena to pepper the space with works by Italian artists of the 1960s and 1970s, including Lucio Fontana, Ettore Spalletti and Mimmo Rotella. ‘The period is very experimental and forward-thinking,’ says Maier. ‘But it’s not that well-known in the US. I like that we can show people something they might not have seen.’
This intimate, lived-in feel permeates the boutique’s other floors as well. From cosy alcove seating for trying on women’s shoes on the mezzanine floor, to a dedicated jewellery salon on the third floor to accompany the women’s ready to wear collection and a selection of art and photography books curated by Maier interspersed with furniture throughout, the boutique aptly gives each collection the space to breathe.
What’s more, a 33-piece capsule collection of leather goods featuring quintessential New York motifs like the city skyline, specially designed by Maier, is now available in store.
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
For more information, visit the Bottega Veneta website
ADDRESS
740 Madison Avenue
New York
NY 10065
USA
Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Corfu hotel Domes Miramare redefines beachfront bliss
Make like Jackie O at Corfu hotel Domes Miramare, a property with contemporary luxury and echoes of 1960s glamour in spades
By Bridget Downing Published
-
Art Basel Hong Kong 2024: what to see
Art Basel Hong Kong 2024 sees the fair back bigger and better than ever. Navigate the highlights with our guide
By Lauren Ho Published
-
This office interior by Faye Toogood is a communal space that encourages collaboration
The new Hato Studio London offices by Faye Toogood encourage IRL collaboration through a tactile environment
By Rosa Bertoli Published
-
Extraordinary runway sets from the A/W 2024 shows
12 scene-stealing runway sets and show spaces from A/W 2024 fashion month, featuring Murano-glass cacti, rubber armchairs, flashing orbs and more
By Jack Moss Published
-
Inside Sterling Ruby and OTW by Vans’ skatewear-inspired collaboration
American artist Sterling Ruby and OTW by Vans’ footwear collaboration was revealed in Los Angeles, backdropped by a specially constructed skate park created with PLAYLAB, INC
By Tilly Macalister-Smith Published
-
This season’s womenswear channels freedom and escape
These S/S 2024 womenswear looks promise an escape from the everyday, and are photographed amid the otherwordly landscapes of the Canary Islands for the March 2024 Style Issue of Wallpaper*
By Jack Moss Published
-
In fashion: the best of S/S 2024 in 12 transporting looks and accessories
The looks and objects that encapsulate S/S 2024’s mood of escape and discovery, from crystal-studded sunglasses to behemothic beach bags
By Jack Moss Published
-
Bottega Veneta’s one-off chocolates are the sweetest Wallpaper* Design Awards 2024 winner
These hand-painted chocolates, made by Peyrano to celebrate Bottega Veneta’s collaboration with Gaetano Pesce, win ’Best Goody Bag’ at the Wallpaper* Design Awards 2024
By Anne Soward Published
-
Best in shows: Wallpaper* picks S/S 2024’s standout looks
As part of Wallpaper’s Design Awards 2024 issue, we select the winning S/S 2024 runway collections – and their defining looks – at the start of a new season in style
By Jack Moss Published
-
Dripping slime, bedhead hair: 2023 fashion highlights, as picked by the Wallpaper* team
The Wallpaper* style and beauty team picks their 2023 fashion highlights, from curtains of slime at Prada to bedhead hair at Miu Miu, and Pharrell Williams’ Paris shutdown for his Louis Vuitton debut
By Jack Moss Published
-
Why the men’s tie is no longer a relic of the past
In the hands of these designers, the men’s tie is being reinvented in colourful, imaginative new fabrications – making it 2024’s most desirable accessory
By Jack Moss Published