For the Belgian leather goods house Delvaux – a historic brand founded in 1829 and still firmly rooted in traditional craftsmanship – the opening of its first London home on New Bond Street is just one of a series of steps aimed to keep pace with its international reputation.

The renovated interior is modelled after an original concept by Luxembourg-Based artists Martine Feipel and Jean Bechameil, a duo with Venice Biennale credentials. For the store the pair have created a boudoir setting with sculpted and carved features inspired by Flemish architecture. Undulating white walls with classicist details combined with a mirrored ceiling give the impression of walking through an infinite space. The upside down-effect, in surreal symmetry, pays homage to Delvaux’s signature subdued luxury and irreverence that marries modernity and tradition.