Behind the scenes of Timothée Chalamet’s Martin Scorsese-directed Chanel campaign

An exclusive first look at Timothée Chalamet and Martin Scorsese’s Bleu de Chanel campaign

Timothée Chalamet for Chanel de Bleu campaign
A behind the scenes look of Timothée Chalamet’s Bleu de Chanel campaign, directed by Martin Scorsese
(Image credit: Courtesy of Chanel )

Timothée Chalamet is ushering in a new era for Chanel’s seminal men’s fragrance Bleu de Chanel. The 27-year-old was announced as the new face of the fashion house’s fragrance earlier this year, and has naturally stepped into the role as Wallpaper* takes an exclusive look behind the scenes of the upcoming campaign.

Directed by Hollywood powerhouse Martin Scorsese, the film is set to explore a young man forging a path through life while navigating fame. Wanting to create a role crafted specifically for Chalamet, the American film director hopes the film captures a candid vision of contemporary masculinity, allowing the actor’s vulnerability to shine through.

Behind the scenes of Timothée Chalamet’s Chanel de Bleu campaign

Timothée Chalamet for Chanel de Bleu campaign

(Image credit: Courtesy of Chanel)

Reflecting how fame has developed through the past decade, Scorsese says: ‘The world has changed. There’s another aspect to celebrity in a way. Which is even more extreme than 10 or 15 years ago.’ For Chalamet, at ease in front of the camera, and used to being under the spotlight, he delivers a performance of ‘strength and vulnerability, edge and sophistication’ in their first collaboration.

The scenes themselves were shot in black and white, with flashes of blue, an echo of the fragrance’s packaging and illustrating the campaign’s message: ‘Find your blue, find yourself.’

Timothée Chalamet for Chanel de Bleu campaign

(Image credit: Courtesy of Chanel)

Earlier this year Chanel announced Whitney Peak as the new face of Coco Mademoiselle. She and Chalamet make a charismatic duo, signifying a move in Chanel’s beauty division towards a more youthful energy for two of its signature fragrances. Chalamet’s campaign film will be released on 16 October 2023.

Bleu de Chanel is an aromatic, woody scent that opens with fresh notes of lemon and mint, alongside hints of grapefruit and pink pepper. It is rounded out with warming ginger and nutmeg and tied together with jasmine. Fresh and sensual, it is made for everyday wear in any season.

Tianna Williams is the Editorial Executive at Wallpaper*. Before joining the team in 2023, Williams taught scuba diving for three years before heading into journalism. Previously she has been involved covering social media and editorial for BBC Wales, Ford UK, SurfGirl Magazine, and Parisian Vibe, while also completing an MA in Magazine Journalism at Cardiff University. Her work covers writing across varying content pillars for Wallpaper*.