Bleu de Chanel gets a new look with ambassador Timothée Chalamet
Iconic men's fragrance Bleu de Chanel gets an equally iconic new campaign staring Timothée Chalamet with images by Mario Sorrenti and a film by Martin Scorsese
It is only fitting that the new campaign for Chanel’s iconic men’s fragrance, Bleu de Chanel, is a star studded affair. Chanel has just announced that Timothée Chalamet will be the new face of the fragrance, in the 27 year old’s first collaboration with the brand and first role as the official ambassador of any fashion or beauty label.
The initial campaign will be shot by Mario Sorrenti, with a short film directed by Martin Scorsese to be released in fall. The announcement comes a few months after the unveiling of actress Whitney Peak as the new face of Coco Mademoiselle, signalling the brand’s move towards a more youthful and topical energy across its beauty division.
Bleu de Chanel is an aromatic-woody fragrance that opens with bright citrus notes of lemon rind and bergamot and rounds out with rich notes of cedar and sandalwood. It is a composition that tightropes between fresh and sensual, making it an ideal scent to wear all day round in any season.
It is a distinctive scent, but an easily appealing one that, in the words of the brand, is for ‘a man who refuses to blend in or conform to the rules. Its composition reveals the spirit of a man who chooses his destiny with independence and determination. A character that asserts itself where we least expect it.’
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
-
Aesop’s Salone del Mobile 2024 installations in Milan are multisensory experiences
Aesop has partnered with Salone del Mobile to launch a series of installations across Milan, tapping into sight, touch, taste, and scent
By Hannah Tindle Published
-
Dial into the Boring Phone and more smartphone alternatives
From the deliberately dull new Boring Phone to Honor’s latest hook-up with Porsche, a host of new devices that do the phone thing slightly differently
By Jonathan Bell Published
-
Berlinde De Bruyckere’s angels without faces touch down in Venice church
Belgian artist Berlinde De Bruyckere’s recent archangel sculptures occupy the 16th-century white marble Abbazia di San Giorgio Maggiore for the Venice Biennale 2024
By Osman Can Yerebakan Published