Breaking baguette: Fendi’s new bag is a playful take on the French loaf

Fendi’s shearling bread-shaped bags – part of the house‘s A/W 2023 menswear collection – are a playful ode to the seminal Fendi Baguette handbag

Fendi Baguette Mens Bag
Shopper bag, £1,520; shearling baguette pouches, £890 each; leather baguette bag, £2,850, all by Fendi
(Image credit: Photography by Sophie Gladstone, fashion by Jason Hughes)

In 1997, Silvia Venturini Fendi introduced the Fendi ‘Baguette’ handbag, a miniature shoulder bag named for the way it nestles under the arm – as one might carry the French loaf after an early morning trip to the boulangerie. 

25 years on, as part of the designer’s A/W 2023 menswear collection for the Italian house, Venturini Fendi playfully revisited the handbag’s inspirations, with models carrying a gleefully surreal accessory: a French baguette, albeit here rendered in luxurious shearling. 

Poking out from tote bags, grasped under the arm, or slung across the back as a case for an umbrella, it epitomised the irreverent approach Venturini Fendi brings to her menswear collections. This season, she conjured an after-dark mood, the collection’s languid silhouettes and swathes of shimmering embellishment recalling rollers discos and Studio 54, with the bread-shaped accessory providing an unexpected – but satiating – juxtaposition.

Fendi reinvents the baguette

Fendi A/W 2023 menswear baguette bag

One of the bread-shaped bags, as first shown at the house’s A/W 2023 runway show in January

(Image credit: Courtesy of Fendi)

The ‘Baguette’ handbag itself – which includes a number of iterations for men – remains Fendi’s most well-known accessory, endlessly riffed upon in the house’s collections in various sizes, colours and shapes. Last September, it celebrated its 25th anniversary with a blockbuster show at New York’s Hammerstein Ballroom as part of the city’s fashion week. 

A triumphant ode to the style, the runway show featured collaborations with Tiffany & Co, Marc Jacobs and the actress Sarah Jessica Parker – the latter canonised the Baguette with her role as Carrie Bradshaw in Sex and the City

This article appears in the November 2023 Art Issue of Wallpaper*, available in print, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today.

Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands. 

With contributions from