Dimoremilano opens immersive Marylebone residency around Frieze London 2022
Coinciding with this year’s Frieze London, Dimoremilano has opened an immersive residency at The Invisible Collection’s new Marylebone HQ
Dimoremilano’s space within The Invisible Collection’s Marylebone mews HQ is a lesson in affable glamour, an environment equally suited to cocktail attire and silk pyjamas. Classic pieces from the Dimorestudio collection are showcased in an inviting room with olive-toned walls and layers of plush carpets.
Each item on display is worthy of note, but particular highlights include Dimoremilano’s ‘Monocentrico’ bamboo dining table, featuring a top of laminated bamboo inlay and gold-plated brass; the ‘Club’ modular sofa with a sage green lacquered wood base and a palm-tree print fabric top; and the ‘Sciura’ armchair, a petite club chair upholstered in satin fabric with fringe detailing on the bottom.
Dimoremilano’s aesthetic has always been a blend of 1940s Hollywood glamour, 1970s Bond opulence and a thoroughly modern sensibility. While to be in a space entirely designed by the studio feels like stepping onto an expertly curated film set, one of the most ingenious aspects of the duo’s designs is their adaptability.
As Britt Moran, who co-founded the studio with Emiliano Salci, explains, Dimorestudio does not operate under the ‘you move an ashtray and it all falls apart’ ethos that many designers have. Rather, Moran and Salci want to create spaces that they feel can be comfortably lived in and, as such, they design objects that easily harmonise with the environments they are placed in.
Isabelle Dubern-Mallevays, co-founder of The Invisible Collection, says; ‘I have a vivid memory of the first time I walked into Fendi’s VIP room in its Roman palazzo and discovered Dimorestudio’s aesthetic: I was spellbound! The combination of their designs with vintage pieces and artworks in an atmosphere that was welcoming and entrancing at the same time… historical details, fantastic colours and contemporary pieces were heavenly matched. I wanted to settle in and never leave.’
Founded in 2016 by Dubern-Mallevays and Anna Zaoui, The Invisible Collection is an online marketplace that exhibits designs from celebrated names around the world, with physical showrooms in Paris, New York and London. For Dimorestudio, ‘it is a great demonstration of esteem and trust to have been offered [by] a prestigious partner like The Invisible Collection, the first ever Dimoremilano dedicated space in London. With its size and location, this temporary “demoria” allows us to show at its best the essence of our contemporary furniture brand.’
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Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
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