Pierre Yovanovitch designs vibrant retail space at Villa Noailles in Hyères

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Thank you for signing up to Wallpaper. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Wallpaper* Designer of the Year Pierre Yovanovitch had a stint as jury president of the 2018 edition of summer design soirée, Design Parade Toulon, sister event to Design Parade Hyères, now entering its 14th year. Following this, Jean-Pierre Blanc, director of the art centre Villa Noailles, has welcomed the Parisian designer back to realise a boutique inside the villa, that just opened during the annual international photo and fashion festival.
Bringing the same level of charisma that he is known for, Yovanovitch has created a shop with plenty of energy. He has sculpted bespoke furniture and archways that compliment the villa’s modernist charm. ‘Playing off of Robert Mallet-Stevens’ architecture and echoing the villa’s Cubist garden, I created a series of arches and perspectives which I accentuated with bold colors,’ Yovanovitch explains. Primary tones are used to outline the display coves, geometric passages and frames throughout, complimenting the natural French Riviera glow that peers in, ushering the summer spirit.
The theatrical allure of Yovanovitch’s work is embedded into the space too. Wares on sale are dramatised protagonists in the set – a play on visual merchandising that is ‘in keeping with my love of the opera and set design,’ he muses. The project is a fitting follow up to ‘The Erotomania of Mademoiselle Oops’, an exhibition that Yovanovitch presented at Design Parade Toulon last summer. Here he narrated the story of the fictional Mademoiselle by staging an evocative abandoned apartment.
As design troops start plotting their summer sojourn to Hyères, plans are in place for the 2019 exhibitions and prizes. Paris-based interior designer François Champsaur takes the helm as jury lead for Design Parade Toulon, meanwhile, for Design Parade Hyères, Mathieu Lehanneur has been appointed as guest of honour and president of the jury, promising another enriching showcase.
INFORMATION
For more information, visit the Villa Noailles website
ADDRESS
Montée de Noailles
83400 Hyères
France
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Brooklyn furniture studio Stillmade unveils its first collaborative design series
Stillmade brings to life the designs of four New Yorkers – Pat Kim, Danny Kaplan, Michele Quan and Mignogna Studio
By Pei-Ru Keh Published
-
Toyota and Jun Takahashi create a limited edition Aygo X
Toyota Aygo X Undercover edition is a city car spliced with a high-end streetwear brand
By Jonathan Bell Published
-
Daniel Arsham debuts new work in Paris and New York
Daniel Arsham and Perrotin mark 20 years of collaboration with New York and Paris exhibitions
By Hannah Silver Published
-
Nike’s Serena Williams Building: an exclusive first look
The latest addition to Nike’s world HQ in Oregon, the Serena Williams Building brings the brand’s entire design team under one roof
By Pei-Ru Keh Last updated
-
Armani Casa matches artworks and furniture to create timeless compositions
A new project combines art and design to offer a taste of the look and feel of living with Armani Casa
By Harriet Lloyd-Smith Last updated
-
Tom Pigeon creates prints for Team GB ahead of 2020 Olympics
Ahead of the 2020 Tokyo Summer Olympic Games, Tom Pigeon has designed prints for the Great Britain and Northern Ireland Olympic Team, inspired by classic posters from the 1960s and 1970s and Russian constructivist art
By Alyn Griffiths Last updated
-
Peter Marino’s new textile for Rubelli has that Venetian glow
The first collaboration between Peter Marino and fifth generation Italian textile company Rubelli launches in Venice
By Laura May Todd Last updated
-
Bright sparks: Plumen’s latest energy-efficient bulb recreates the soft glow of an earlier age
By Rosa Bertoli Last updated
-
Nordic nous: new Danish brand Million launches with an eclectic furniture offering
By Sujata Burman Last updated
-
Anatomy of a rebrand: we dissect Loewe’s new identity, designed by M/M (Paris)
By Rosa Bertoli Last updated