Open Road: Bruno Moinard's refined furniture collection arrives on US shores

Two images- Left: Vernon chair and right: Gumi sofa
Bruno Moinard’s sumptuous furniture collection is now available on American shores. Left: Vernon chair and right: detail of Gumi sofa
(Image credit: Jacques Pèpion)

Like many other interior designers working hard behind the scenes, Bruno Moinard might not be an instantly familiar name. The Parisian designer, who runs the firm 4BI, has however been instrumental in creating the iconic environs of the Musée des Arts Decoratifs in Paris, Christie’s New York, Hérmes’ headquarters and about 340 Cartier boutiques around the world.

This week marks the arrival of Moinard’s eponymous furniture line, which was first unveiled in Paris in late 2014, on American shores for the first time. Exclusively available through the Canadian design company Avenue Road, the elegant collection is a captivating hybrid of classicism and sensuality that will cement Moinard’s style in the minds of many.

'When I saw [Bruno’s] debut in Paris, I was immediately drawn to the way he combined fine materials and creative forms,' says Avenue Road CEO Stephen Weishaupt. 'The collection has a warm modernism. [It’s] classically inspired and quite functional, yet totally unique.'

Comprised of seating, furniture, lighting and even a drinks cabinet, Moinard’s pieces bring together different textures, colours and materials with aplomb. The subtly curved, almost Surrealist Gumi sofa is as comfortable as it is pleasing to look at, while the Genoa drinks cabinet, lined in a lilac-coloured leather and polished bronze shelves for Avenue Road, is a showstopping centerpiece, if we ever saw one.

'One part of the interior design work that I’ve always done is designing the furniture to go with the interiors. That work has transcended to this collection because as I’ve worked on more homes, clients have often found it difficult to look for furniture that matches what they’ve designed,' Moinard says.

'There is a niche for simple elegance and luxury that is distinct, but also almost invisible. It’s about the couture of a lining. It’s the same concept for the furniture. There is a certain level of quality – a restrained luxury- in working with the different resins and finishes that is timeless rather than over the top.'

Each piece is exquisitely crafted. Moinard, a gifted artist and illustrator, demonstrates a deft understanding of materials as varied as cane-work, lacquer, woods, leather, marble and bronze. It’s not all serious though: the designer’s stylistic signature, a slick of bright yellow fabric underlining each of his pieces, is just hidden from view. 

A view of the The Gumi sofa

The Gumi sofa is comfortable as it is elegant

(Image credit: Jacques Pèpion)

A sketch of the Gumi sofa

A sketch of the Gumi sofa as drawn by Moinard, who’s also an accomplished artist and illustrator

(Image credit: Jacques Pèpion)

An image of Bruno Moinard and pieces of yellow furniture

Bruno Moinard and pieces bearing his style signature, a bright slick of yellow lining that’s usually hidden from view

(Image credit: Jacques Pèpion)

Two images: Left: Courterai chaise longue, right: Naas lamp

Left: Courterai chaise longue and right: Naas lamp

(Image credit: Jacques Pèpion)

Two images:Left: Dugo stool and right: Stydd desk lamp

Left: Dugo stool and right: Stydd desk lamp

(Image credit: Jacques Pèpion)

A drawing of an interior showing furniture as imagined by Bruno Moinard

An interior as imagined by Moinard

(Image credit: Jacques Pèpion)

A sketch featuring pieces of furniture from Bruno's collection, signed and dated by artist

A sketch featuring pieces from Moinard’s furniture collection

(Image credit: Jacques Pèpion)

A sketch of Moinard’s Tari console table

A sketch of Moinard’s Tari console table

(Image credit: Jacques Pèpion)


Bruno Moinard's furniture collection is exclusively available in North America at Avenue Raoad

Photography: Jacques Pèpion

Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.