Rossana opens first London showroom

A U shaped island kitchen with circular rings above.

Italian kitchen brand Rossana has opened its first UK showroom, in London's Mayfair

(Image credit: TBC)

San Marino-based kitchen brand Rossana has opened shop in London’s Mayfair, bringing their luxury kitchens to Britain for the first time.

Landing right in the heart of Marylebone's shopping district, the showroom is designed by Massimo Castagna, who has spearheaded many of the Italian brand’s recent creative initiatives. The UK arrival follows last year’s release of the refined W75 kitchen and the introduction of Rossana Atelier (also imagined by Castagna) – an even more specialised, boutique and tailor-made section of its service, that offers a truly immense selection of plush materials and finishes to suit all of its clientele.

The showroom itself is similarly lavish. Under low lighting designed by Castagna, a mix of deep-veined marble and dark oak brings a sense of warmth. Showcased within the two-storey space is a wealth of the brand's models, including the sleek Vincenzo De Cotiis-designed DC10 – a classic yet futuristic island in a burnished brass finish – alongside the W75, rendered in an olive wood.

Reactions to the space have been emphatically positive, already earning a nomination for an SBID International Design Award. The opening marks an important stage in the 50-year old brand’s expansion. Next, it will travel across the Atlantic, with an opening in the USA.

A close-up of a tap and the U shaped island kitchen. — The showroom is designed by Massimo Castagna, who has spearheaded many of the Italian brand’s recent creative initiatives

Two close-up photos of kitchen accessories including a large salt and pepper pot and a fruit bowl. — The showroom is a lavish affair. Under low lighting designed by Castagna, a mix of deep-veined marble and dark oak brings a sense of warmth

Two low light photos featuring accessories. On the right is a fruit bowl and a set of shelves with bottles on. — Included in the space is the Vincenzo De Cotiis-designed DC10 unit, alongside the latest W75 model, in an olive wood

Two side-by-side photos featuring the circular light displays over the island kitchen and dinner table. — The opening marks an important stage in the 50-year old brand’s expansion – next stop, the USA

INFORMATION

For more information, visit Rossana's website

ADDRESS

Rossana
17 Duke Street
London, W1U 1DL

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Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences.