Krizia joins forces with Vincenzo De Cotiis for a stark new store blueprint
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Krizia, (opens in new tab) the Italian brand founded by Mariuccia Mandelli in the 1950s in Milan, is making a play for a comeback. Part of that rebranding involves a slick new shop along the fancy Via della Spiga, 23 (its historical location) that has been redesigned by one of Italy’s hottest architects, Vincenzo De Cotiis (opens in new tab).
The mood inside the boutique is stark. It is distilled down to hard lines and pure geometry in a lofty, clean box that evokes an art gallery. But as usual, De Cotiis has pilfered a cool new material to give the space an intriguing heart beat. In this case, he has used fiberglass shells, repurposed from old ships, whose scratched surface present a raw contrast to sleek onyx and reflective mirroring on warm, glowing walls.
A staircase crafted from burnished steel and coloured glass brings customers from the ground floor to a sub-level where an expanded offering of Krizia’s ready-to-wear and accessories can be found. De Cotiis has also transformed boring retail necessities into intriguing forms. Display cases crafted from burnished steel and glass look like giant prehistoric dinosaur teeth. Tables crafted from brass cubes, meanwhile, are configured in a visually satisfying zigzag formations.
A stark atmosphere fills the minimalist boutique
Hard lines, clean geometry and high ceilings add to the lofty aura and feeling of space
De Cotiis is famed for bringing an elegant industrialism to his projects
Despite the reliance on clean lines, the room does not feel cold or heartless, perhaps due to the reclaimed fibre-glass display cases taken from old ships
Zig-zag tables add purposeful flow and direction to the interior
Interior bleeds onto the street through the unframed glass facade
INFORMATION
Website (opens in new tab)
ADDRESS
Krizia (opens in new tab)
Via Della Spiga, 23
20121, Milan, Italy
VIEW GOOGLE MAPS (opens in new tab)
JJ Martin
-
Bizzarrini Giotto is a future-statement supercar from a reborn brand
Representing the apex of Italian automotive design, the proposed Bizzarrini Giotto blends heritage with dramatic style
By Jonathan Bell • Published
-
Tokyo Toilet project gets Marc Newson addition
The Tokyo Toilet project has a new addition, a Marc Newson-designed facility in the heart of the city’s Shibuya district
By Jens H Jensen • Published
-
Hublot and Takashi Murakami unite on a colourful new collaboration
Hublot’s Classic Fusion Takashi Murakami Black Ceramic Rainbow watch rethinks the artist’s smiling flower motif
By Pei-Ru Keh • Published
-
AlphaTauri’s Salzburg HQ is a science fiction fantasy
Browse in-store, buy online: the future-focused mentality of AlphaTauri
By Simon Mills • Last updated
-
Manu Atelier's first boutique nods to Le Corbusier in Istanbul
The cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
By Laura Hawkins • Last updated
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of water
Japanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
By Danielle Demetriou • Last updated
-
Alternative retail websites for fashionable festive gifting
Look to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
By Laura Hawkins • Last updated
-
Aspesi’s upcycled shirt is a winter wardrobe staple
The Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
By Laura Hawkins • Last updated
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza Duomo
Gio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
By Laura Hawkins • Last updated
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aesthetic
Clothing brand Marrakshi Life champions a unisex, hand-tailored line
By Grace Cook • Last updated
-
Tiaan Nagel’s art collector-inspired store in Johannesburg
Tiaan Nagel has partnered with interior-architecture studio Tonic Design on a new flagship store in Johannesburg's Hyde Park Corner
By Sean O'Toole • Last updated