Krizia, the Italian brand founded by Mariuccia Mandelli in the 1950s in Milan, is making a play for a comeback. Part of that rebranding involves a slick new shop along the fancy Via della Spiga, 23 (its historical location) that has been redesigned by one of Italy’s hottest architects, Vincenzo De Cotiis.
The mood inside the boutique is stark. It is distilled down to hard lines and pure geometry in a lofty, clean box that evokes an art gallery. But as usual, De Cotiis has pilfered a cool new material to give the space an intriguing heart beat. In this case, he has used fiberglass shells, repurposed from old ships, whose scratched surface present a raw contrast to sleek onyx and reflective mirroring on warm, glowing walls.
A staircase crafted from burnished steel and coloured glass brings customers from the ground floor to a sub-level where an expanded offering of Krizia’s ready-to-wear and accessories can be found. De Cotiis has also transformed boring retail necessities into intriguing forms. Display cases crafted from burnished steel and glass look like giant prehistoric dinosaur teeth. Tables crafted from brass cubes, meanwhile, are configured in a visually satisfying zigzag formations.
A stark atmosphere fills the minimalist boutique
Hard lines, clean geometry and high ceilings add to the lofty aura and feeling of space
De Cotiis is famed for bringing an elegant industrialism to his projects
Despite the reliance on clean lines, the room does not feel cold or heartless, perhaps due to the reclaimed fibre-glass display cases taken from old ships
Zig-zag tables add purposeful flow and direction to the interior
Interior bleeds onto the street through the unframed glass facade
INFORMATION
ADDRESS
Krizia
Via Della Spiga, 23
20121, Milan, Italy
-
This surreal new seafood restaurant in LA is the stuff of mermaid's dreamsAt Cento Raw Bar, delectable fare is complemented by playful, oceanic interiors by Brandon Miradi
-
What’s new in the wearable world of smart glasses, and extended and augmented realityAre you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based communications devices – complete with AI integration
-
Italian-Japanese fusion’s a joy at east London’s Osteria AngelinaA Victorian warehouse in Spitalfields has been given a slick modern makeover to house a unique Italian-Japanese restaurant
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
