Hot stuff: Ghetto Gastro’s kitchen appliances for Crux

Bronx-based culinary collective Ghetto Gastro has created a collection of kitchen appliances for New York kitchenware brand Crux, featuring air fryers, a grill, a toaster, and waffle and coffee makers in two colourways

The ‘Zone 9QR’ trizone air fryer. A white square air fryer with a digital display on a white marble kitchen surface.
The ‘Zone 9QR’ trizone air fryer, part of a collection of kitchen appliances created by Bronx-based culinary collective Ghetto Gastro for Crux
(Image credit: press)

Ghetto Gastro are more than just chefs. The Bronx-based culinary collective operates at the intersection of food, art, culture, experimentation and community to spark conversations about race, class, diversity and inclusion, and the team have worked with the likes of Marvel Studios, Michele Lamy, Cartier, and Apple. So when groundbreaking New York kitchenware brand Crux, which also likes to work at the intersection of culture and innovation, approached them about a collaboration, it felt like a perfect match. The first CruxGG kitchenware collection, which launched in 2020 in sleek matte black, proved an instant hit, with the double-rotating waffle maker selling out in just 48 hours. 

Kitchenware by Ghetto Gastro for Crux

From left, founder and CEO of Crux Shae Hong, and Ghetto Gastro co-founders Pierre Serrao, Lester Walker and Jon Gray. Four men wearing casual clothing standing in front of a kitchen counter with shelves above it.

From left, founder and CEO of Crux Shae Hong, and Ghetto Gastro co-founders Pierre Serrao, Lester Walker and Jon Gray.

(Image credit: press)

This month sees the launch of Crux’s updated and expanded CruxGG kitchen collection, which showcases eight products in two new colourways, Smoke (matte grey) and Snow (matte white), each with signature red accents. 

The updated countertop collection includes two air fryers (air fryers were the most requested products from consumers after CruxGG’s debut launch last year), a smokeless grill, a digital toaster oven, a single-rotating waffle maker and a programmable 14-cup coffee maker. 

A white marble kitchen counter with shelves above it with various appliances made CruxGG on them.

The CruxGG collection 

(Image credit: press)

‘Kitchens are the heart of the home, and are increasingly becoming an extension of an individual’s personal style,’ says Crux founder and CEO Shae Hong. ‘Our design studio worked closely with Ghetto Gastro to create products that are design-driven and function-focused, while serving a purpose beyond the kitchen.’ 

Crux shares a vision with Ghetto Gastro to inspire the future generation of cooking enthusiasts and to empower communities and advance social justice through food. To this end, five per cent of proceeds go directly to a collective of non-profit organisations, including Sky High Farm, Project Eats, Summaeverythang, Culture Aid NOLA ,and Isuroon, that are working to end food insecurity in underserved communities. 

Says Ghetto Gastro co-founder Jon Gray: ‘From the moment we linked up with Shae, the vibe was there and we quickly realised that we shared similar philosophies on culture and communities, as well as our continued drive to create what we want – which, ultimately, is what the game is missing.’

‘BRNR’ searing grill. A red surfaced grill with a ridged section with sausages cooking on it and a flat surface with eggs cooking on it.

Ghetto Gastro Crux.

(Image credit: press)

‘Aln1’ toaster oven. A white square toaster oven on a white marble kitchen coutner.

‘Aln1’ toaster oven.

(Image credit: press)

‘Roto’ waffle maker. A white round waffle maker with a red inside cooking surface on a white marble kitchen counter.

‘Roto’ waffle maker.

(Image credit: press)

‘Vers’ 2-in-1 indoor smokeless grill. An overview of a dining table with people sitting around it and a red grill in the middle of table cooking a steak and asparagus.

‘Vers’ 2-in-1 indoor smokeless grill.

(Image credit: press)

‘Crsp 6QT’ air fryer. A black air fryer on a white marble kitchen counter.

‘Crsp 6QT’ air fryer.

(Image credit: press)


The Crux x Ghetto Gastro kitchen appliances collection is available exclusively through Target


Anne Soward joined the Wallpaper* team as Production Editor back in 2005, fresh from a three-year stint working in Sydney at Vogue Entertaining & Travel. She prepares all content for print to ensure every story adheres to Wallpaper’s superlative editorial standards. When not dotting the i’s and crossing the t’s, she dreams about real estate.