Hay has launched a new series of kitchen essentials with Danish chef Frederik Bille Brahe at the MoMA Design Store in New York
Essential utensils: Hay teams up with Frederik Bille Brahe on kitchen range
Ask a well-seasoned chef to list his kitchen essentials, and you’re apt to learn about a few new tools; ask Danish brand Hay, and you’re bound to get a dose of eye-pleasing colour, play, and texture. You can expect that very combination of elements from the newly launched Hay Kitchen Market – an extensive collection of more than 200 wares produced in collaboration with Danish chef Frederik Bille Brahe.
The rising culinary talent behind the celebrated Copenhagen restaurant Atelier September (and younger brother to the fine jeweller Sophie Bille Brahe), Brahe first collaborated with Hay co-founder and accessories director Mette Hay on a pop-up café at last year’s Salone del Mobile, a project that inspired them to consider design items for the kitchen more deeply.
Launched exclusively with the MoMA Design Store this week and available throughout this year, the resulting products speak equally to a well-travelled, workaday gourmand as they do to a chic, no-fuss sensibility.
The Hay Kitchen Market collection includes an assortment of sponges
Curated with an eye for utility and visual intrigue, the everyday items include steel picnic containers inspired by Indian tiffins, hand-blown Moroccan glasses, an Italian hamburger press, and Japanese scourer sponges in metallic patterns and playful shapes, alongside selected items by designers George Sowden, Clara Von Zweigbergk, and others.
Designed (and priced) to be mixed and matched, the eclectic tabletop pieces feature enamelware in marbleised patterns and Hay’s signature for subdued, Memphis-inflected palette of bold and pastel hues; scallop-edged vases and tumblers; and cutlery in gold and silver tones.
Befitting the occasion, celebrants toasted the launch with a dinner fashioned by Brahe at the Nolita restaurant De Maria. The dishes, naturally, were served on the newly launched designs – surely a feast for the eyes as well as mouth.
The collection of more than 200 wares includes colourful plates...
...and chopping boards
The Hay Kitchen Market range acts as a tool kit that can be mixed and matched
The everyday items include steel picnic containers inspired by Indian tiffin boxes
The collection also includes selected items by designers and artists, like these Richard Wood mugs
Coffee pots and teapot
‘Result’ chair, by Friso Kramer and Wim Rietveld
‘Iris’ vases, by Clara Von Zweigbergk
The eclectic tabletop pieces include enamelware with marble-like patterns
Grinders are available in various hues