You can stay in Gustaf Westman’s wacky apartment

(Image credit: Gustaf Westman x Kindred)

published 6 August 2025

Known for his whimsical aesthetic, Gustaf Westman is fast becoming a household name in interiors. The Swedish designer’s pastel-hued designs have captured the imagination of a young, Instagram-savvy generation.

His Stockholm apartment is exactly what you’d imagine: a fantastical space that feels like stepping into a grown-up cartoon – playful, surreal, and now open for overnight stays. As part of a collaboration with home-swapping app Kindred, Westman has listed his home on the platform.

The space is a maximalist take on Scandi-cool, infused with Westman’s signature postmodern flair. It’s populated with pieces such as a Ligne Roset Togo sofa, Westman’s own sculptural Spiral Stands, and his Curvy Mirror, which went viral in the early 2020s – all cast in electric blues, pastel pinks, and splashes of red, green and yellow.

‘There’s something unique about letting people experience my designs in a personal space where there is no curation whatsoever, just my own creative chaos of whatever I’m working on at that moment. It’s a full expression of my world,’ says Westman.

This partnership highlights a wider shift in how design is marketed. In an age where audiences crave connection over consumption, immersive, experiential activations are on the up. Westman’s European pop-up tour – where he’s showcasing his collections inside real Kindred homes rather than traditional exhibitions (he will be coming to Amsterdam August 30-31 and Madrid September 6-7) – further exemplifies this new model. (Recently, Danish brand Vipp took a leaf out of this book with its new guesthouse in France.)

As Kindred CEO and co-founder Justine Palefsky puts it: ‘There’s something deeply personal about stepping into an artist’s home. It’s not just about the objects, it’s about seeing the world the way they do… Swapping homes with [Westman] isn’t just a design moment, it’s an invitation to live inside someone else’s creative mind.’

To stay in Gustaf Westman’s Stockholm apartment, sign up using the code GUS.TAF

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Anna Solomon is Wallpaper’s digital staff writer, working across all of Wallpaper.com’s core pillars. She has a special interest in interiors and curates the weekly spotlight series, The Inside Story. Before joining the team at the start of 2025, she was senior editor at Luxury London Magazine and Luxurylondon.co.uk, where she covered all things lifestyle and interviewed tastemakers such as Jimmy Choo, Michael Kors, Priya Ahluwalia, Zandra Rhodes, and Ellen von Unwerth.