Fresh from their collaboration at the 2021 Salone del Mobile – where India Mahdavi was among 17 creatives to reinterpret the Dior ‘Medallion’ chair – the designer and the fashion house have come together once again, to reimagine another iconic Dior object.
This time, Mahdavi has applied her singular eye to Dior’s J'adore perfume amphora. First launched in 1999, the peculiar J’adore bottle design has always made it stand out among its counterparts on the perfume shelf. An almost-teardrop shape with a gold-ribbed neck, the original J’adore bottle recalls both the vases of Greek antiquity and the cinched-waist silhouettes of Dior’s revolutionary New Look (an ever-present inspiration, right down to Dior make-up).
India Mahdavi J’adore bottle in the making
Mahdavi’s design maintains the basic structure of the J'adore bottle, but with a literal new twist. The run of 1,000 bottles has been crafted by master glassmakers in Murano, Venice, to have a hypnotic, twister-like composition.
The final bottle design is an object of exquisite craftsmanship – handblown, hand polished, and finished off with a delicate application of gold paint. It expresses the most emblematic characteristics of Murano artisanship.
The ‘temptress amphora’, as Dior calls it, is meant to reflect the sensual nature of J'adore perfume itself. The fragrance is a mixture of centifolia rose, sambac jasmine and ylang-ylang, accented by notes of creamy sandalwood and a burst of bright tuberose.
It is ‘sensual without being too heavy’, says perfumer François Demachy. ‘It is a composition that brings opposites together, that makes iconic floral notes into an alluring, unique and mysterious ensemble. J’adore invents a flower that doesn't exist, an ideal.’
Adds Mahdavi, ‘When you hear “J’adore”, you think of the eponymous perfume. But let us not forget the phrase’s initial meaning: it is a cry from the heart – the cry of an emotion, when faced with something that appeals to all of our senses, seduces us, and carries us away.’
Her limited-edition bottle design is fittingly sensual.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
Hella Jongerius named Honorary Royal Designer for Industry 2023
The Dutch designer received the Honorary Royal Designer for Industry 2023 accolade alongside creatives from different disciplines
By Rosa Bertoli Published
London restaurant and tequila bar Ixchel brings Mexico’s timeless flavour to every sip and bite
On London’s King’s Road, Ixchel offers an unmissable fusion of Mexican art, cuisine and atmosphere
By Sofia de la Cruz Published
Matthew M Williams is leaving Givenchy
American designer Matthew M Williams is set to exit his role as creative director of Givenchy after a three-year tenure
By Jack Moss Published
Summer perfumes that transport you to a dream vacation
Take a trip around the world with these unisex summer perfumes inspired by Californian beaches, Ibizan parties, Mexican jungles, and more
By Mary Cleary Published
Japanese florist Azuma Makoto creates botanical sculptures for Dior Parfums
Azuma Makoto, the floral artist who started Tokyo’s ‘flower butchery’ and sent a bonsai tree into space, debuts his new collaboration with Dior Parfums
By Mary Cleary Last updated
A toile de Jouy jungle showcases Dior perfume
The house’s new limited-edition Toile de Jouy fragrance collection sees a historic Dior motif, first used to decorate its original Paris store, repackaged for perfume
By Mary Cleary Last updated
A new perfumer is reclaiming the ‘broken’ fragrance industry
By Sotirios Varsamis Last updated