Take a tour of Louis Vuitton's fragrance house

Master perfumer Jacques Cavallier Belletrud offers a peek inside Les Fontaines Parfumées

Pink house in Grasse France surrounded by trees
Master perfumer Jacques Cavallier-Belletrud creates fragrances for Louis Vuitton at this 18th-century estate
(Image credit: Louis Vuitton)

To celebrate the launch of Louis Vuttion’s latest fragrance (opens in new tab), Météore, master perfumer Jaques Cavallier-Belletrud has invited Wallpaper* readers to tour the centre of the brand’s fragrance creation- Les Fontaines Parfumées. Located in the heart of Grasse, the 18th-century estate boasts 450 different fragrant plants that are used to create Louis Vuttion’s distinctive scents.

Jacques Cavallier-Belletrud smelling a vial of perfume

Jacques Cavallier-Belletrud at work in Les Fontaines Parfumées

(Image credit: Louis Vuitton)

As a child growing up in Grasse, Cavallier-Belletrud would walk past the impressive house and gardens every day totally unaware that behind those formidable wrought-iron gates he would one day find his creative playground.

Pink house in Grasse France surrounded by trees

The 300-year-old Les Fontaines Parfumées has been the home of Louis Vuttion and Christian Dior fragrances since 2016

(Image credit: Louis Vuitton)

Upon entering Les Fontaines Parfumées guests are greeted by an actual perfume fountain, fitting for a place that, when translated, is called ‘the scented fountains.’ When the fountain was first installed in the 1920s, visitors would come to the grounds to fill their bottles with the scented waters. Now, it functions as a symbol of the work that has been done there since 2016 by both Cavallier-Belletrud for Louis Vuitton and François Demachy for Dior.

17th century stone fountain on Louis Vuitton Grasse estate

The La Foux spring on the grounds of the LVMH Grasse estate

(Image credit: Louis Vuitton)

The main salon of Les Fontaines houses a unique Louis Vuitton trunk that holds dozens of scent vials used to craft house’s fragrances. Cavallier-Belletrud keeps a smaller version of the trunk in his office, ‘it’s a small laboratory, it comes with me all over the world and I can compose all the ingredients anywhere’ he says. 

His personal, portable laboratory has its more expansive counterpart at the top of the Grasse house. 2,500 raw materials are kept in the Les Fontaines Parfumées lab, all of which Cavallier-Belletrud experiments with to create his olfactory artworks.

Bottles of fragrance ingrediants in the laboratory at Les Fontaines Parfumées

Bottles of fragrance ingrediants in the laboratory at Les Fontaines Parfumées

(Image credit: Louis Vuitton)

He finds inspiration everywhere, ‘it comes from nature, from people, from paintings, from sculpture’ he says. ‘Always emotions, everything is emotions in life. My job is starting from these emotions, mixing ingredients, and creating the first idea for the perfume.’ 

Flowers found in the extensive garden of Les Fontaines Parfumées

(Image credit: Louis Vuitton)

Whatever the concoction of materials, the final product promises to be a dreamy as the place where it was created. ‘Perfume allows us to dream. It is part of our very secret personality, it’s not an accessory, it’s not a commodity, it's the strongest souvenir that you can get from somebody else.’

To see more of Les Fontaines Parfumées and learn about Météore see today’s Wallpaper* Instagram stories.

INFORMATION
louisvuitton.com (opens in new tab)

Beauty & Grooming Editor

Mary Cleary is the Beauty & Grooming Editor of Wallpaper*. Having been with the brand since 2017, she became an editor in February 2020 with the launch of the brand’s new beauty & grooming channel. Her work seeks to offer a new perspective on beauty, focusing on the pioneering personalities, product designs, and transformative trends within the industry.