Spike Jonze directs trippy short for Apple’s HomePod, dancing FKA Twigs included
Apple has released a four-minute short for its HomePod, Welcome Home, directed by filmmaker Spike Jonze. Set to Anderson Paak’s new song ‘Til It’s Over (available on Apple Music, of course), the surreal spot stars English singer and dancer FKA Twigs who injects just the right amount of theatrics into the charming video.
In the film, a dejected Twigs arrives home after a busy commute, asking her HomePod, ‘Hey Siri, play me something I’d like.’ From there, the living room warps and opens up to reveal a rainbow wormhole, with Twigs eventually engaging in a dance-off with a mirror image of herself.
Jonze, an Oscar winner (and former Wallpaper* Design Awards judge), is no stranger to dance. He helped choreograph Fatboy Slim videos in the late 1990s; more recently he made waves with his memorable fragrance ad for Kenzo in 2016. Jonze collaborated again with Carol Lim and Humberto Leon during New York Fashion Week in September 2017, writing and directing the dance performance Changers for Opening Ceremony’s S/S18 collection.
The Jonze-directed short is the first in a series of longer-form commercials for the HomePod. It’s fun stuff from the technology brand, which hasn’t shied away from art-led advertising pushes for its products. Apple’s HomePod has been available for purchase since February (read our HomePod review and see more smart home speakers), retailing for $349.
INFORMATION
For more information, visit the Apple website
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
What one writer learnt in 2025 through exploring the ‘intimate, familiar’ wardrobes of ten friendsInspired by artist Sophie Calle, Colleen Kelsey’s ‘Wearing It Out’ sees the writer ask ten friends to tell the stories behind their most precious garments – from a wedding dress ordered on a whim to a pair of Prada Mary Janes
-
Year in review: 2025’s top ten cars chosen by transport editor Jonathan BellWhat were our chosen conveyances in 2025? These ten cars impressed, either through their look and feel, style, sophistication or all-round practicality
-
Eddie Olin's furniture that merges heavy metal with a side of playfulnessWallpaper* Future Icons: London-based designer and fabricator Eddie Olin's work celebrates the aesthetic value of engineering processes
-
Out of office: The Wallpaper* editors’ picks of the weekIt’s wet, windy and wintry and, this week, the Wallpaper* team craved moments of escape. We found it in memories of the Mediterranean, flavours of Mexico, and immersions in the worlds of music and art
-
Out of office: The Wallpaper* editors’ picks of the weekThe clocks have gone back in the UK and evenings are officially cloaked in darkness. Cue nights spent tucked away in London’s cosy corners – this week, the Wallpaper* team opted for a Latin-inspired listening bar, an underground arts space, and a brand new hotel in Shoreditch
-
Apple unveils its next-gen camera in a powerful new photography exhibitionThe new iPhone 17 Pro Max takes centre stage in a New York exhibition where artists Inez & Vinoodh, Mickalene Thomas, and Trunk Xu explore the theme of joy
-
Out of office: the Wallpaper* editors’ picks of the weekThis week, our editors have been privy to the latest restaurants, art, music, wellness treatments and car shows. Highlights include a germinating artwork and a cruise along the Pacific Coast Highway…
-
Pantone’s new public art installation is a tribute to Coldplay’s ‘Yellow’, 25 years after its releaseThe colour company has created a – you guessed it – yellow colour swatch on some steps in Wembley Park, London, where the band will play ten shows this month
-
Out of office: the Wallpaper* editors’ picks of the weekThe Wallpaper* team immersed themselves in culture this week, attending theatre, music and art performances and exhibitions at some of London’s most esteemed establishments. Along the way, we may have discovered the city's best salad…
-
Inside the fantastical world of performance artist, Darrell ThornePerformance artist Darrell Thorne straddles multiple worlds, telling stories through transformation, reinvention and theatrical excess
-
Out of office: the Wallpaper* editors’ picks of the weekIt was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase