Whilst fashion enjoys its deliberately ephemeral nature, photographic images and illustration leave powerful imprints on the mind. Now imagine a resource facility where you can spend as long as you need researching visual archives on any area of interest. 'I needed a domain name which had to be unserious,' says Molly Logan, art photography agent and creative director behind MyBestFred – an online visual gallery that has now opened a physical space in Tribeca for all to appreciate. 'I chose the smoking bird for the logo; it’s unintimidating.'
Occupying a 1200 square foot space, MBF’s impressive library shelves line the walls with rare print manuscripts, magazines, film and fashion show videos – each flanking two large tables and a giant chandelier. For a nominal fee, subscribers gain library access and four issues of their quarterly look book; December’s is curated by Terence Koh.
A bespoke service is available for project specific enquiries. Anything from rare 1960s Japanese nude portraits – Logan’s specialty – to a program of artist’s talks or organising access to select exhibitions before they open to the public. Need to kill two hours in Berlin between meetings? MyBestFred will prepare your local itinerary of cultural must-sees.
Amangiri resort, Utah
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Amangiri resort, Utah
Amangiri resort, Utah
Amangiri resort, Utah
Amangiri resort, Utah
Best Made Axes
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Best Made Axes
Best Made Axes
Best Made Axes
Best Made Axes
Best Made Axes
Blackman Cruz store, LA
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Blackman Cruz store, LA
Blackman Cruz store, LA
Blackman Cruz store, LA
Blackman Cruz store, LA
Blackman Cruz store, LA
Commonwealth Utilities S/S 09 collection
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Commonwealth Utilities S/S 09 collection
Commonwealth Utilities S/S 09 collection
Commonwealth Utilities S/S 09 collection
Commonwealth Utilities S/S 09 collection
BlackWhite House in Bethesda, Maryland by David Jameson Architects
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BlackWhite House in Bethesda, Maryland by David Jameson Architects
BlackWhite House in Bethesda, Maryland by David Jameson Architects
Methow Cabin, by Eggleston Farkas Architects, Seattle
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Methow Cabin, by Eggleston Farkas Architects
Hotel Erwin, Venice Beach, California
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Hotel Erwin, Venice Beach, California
Hotel Erwin, Venice Beach, California
Illustration from the Monkey Bar by Barry Blitt, New York
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Interior of the Monkey Bar
Illustration for the Monkey Bar by Paul Cox
My Best Fred, NYC
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My Best Fred, NYC
My Best Fred, NYC
Neal Creek, Hood River by Paul Mckean, Oregon
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Neal Creek, Hood River by Paul Mckean, Oregon
Beaker & Flask, Portland
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Beaker & Flask, Portland
Beast, Portland
Naomi from Beast, Portland
Laurelhurst Market, Portland
Laurelhurst Market, Portland
Bunks famous sandwiches, Portland
Le Pigeon, Portland
Le Pigeon, Portland
Viridian Farms, Portland
Installation by Johanna Grawunder in Robert at MAD, NYC
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Installation by Johanna Grawunder in Robert at MAD, NYC
Installation by Johanna Grawunder in Robert at MAD, NYC
Speakeasy - Rye NYC
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Rye NYC
Rye NYC
Rye NYC
Speakeasy - Clover Club, NYC
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Speakeasy - Clover Club, NYC