Whilst fashion enjoys its deliberately ephemeral nature, photographic images and illustration leave powerful imprints on the mind. Now imagine a resource facility where you can spend as long as you need researching visual archives on any area of interest. ’I needed a domain name which had to be unserious,’ says Molly Logan, art photography agent and creative director behind MyBestFred – an online visual gallery that has now opened a physical space in Tribeca for all to appreciate. ’I chose the smoking bird for the logo; it’s unintimidating.’
Occupying a 1200 square foot space, MBF’s impressive library shelves line the walls with rare print manuscripts, magazines, film and fashion show videos – each flanking two large tables and a giant chandelier. For a nominal fee, subscribers gain library access and four issues of their quarterly look book; December’s is curated by Terence Koh.
A bespoke service is available for project specific enquiries. Anything from rare 1960s Japanese nude portraits – Logan’s specialty – to a program of artist’s talks or organising access to select exhibitions before they open to the public. Need to kill two hours in Berlin between meetings? MyBestFred will prepare your local itinerary of cultural must-sees.
Fab 40: MyBestFred, New York

Amangiri resort, Utah
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Amangiri resort, Utah

Amangiri resort, Utah

Amangiri resort, Utah

Amangiri resort, Utah

Best Made Axes
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Best Made Axes

Best Made Axes

Best Made Axes

Best Made Axes

Best Made Axes

Blackman Cruz store, LA
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Blackman Cruz store, LA

Blackman Cruz store, LA

Blackman Cruz store, LA

Blackman Cruz store, LA

Blackman Cruz store, LA

Commonwealth Utilities S/S 09 collection
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Commonwealth Utilities S/S 09 collection

Commonwealth Utilities S/S 09 collection

Commonwealth Utilities S/S 09 collection

Commonwealth Utilities S/S 09 collection

BlackWhite House in Bethesda, Maryland by David Jameson Architects
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BlackWhite House in Bethesda, Maryland by David Jameson Architects

BlackWhite House in Bethesda, Maryland by David Jameson Architects

Methow Cabin, by Eggleston Farkas Architects, Seattle
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Methow Cabin, by Eggleston Farkas Architects

Hotel Erwin, Venice Beach, California
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Hotel Erwin, Venice Beach, California

Hotel Erwin, Venice Beach, California

Illustration from the Monkey Bar by Barry Blitt, New York
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Interior of the Monkey Bar

Illustration for the Monkey Bar by Paul Cox

My Best Fred, NYC
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My Best Fred, NYC

My Best Fred, NYC

Neal Creek, Hood River by Paul Mckean, Oregon
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Neal Creek, Hood River by Paul Mckean, Oregon

Beaker & Flask, Portland
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Beaker & Flask, Portland

Beast, Portland

Naomi from Beast, Portland

Laurelhurst Market, Portland

Laurelhurst Market, Portland

Bunks famous sandwiches, Portland

Le Pigeon, Portland

Le Pigeon, Portland

Viridian Farms, Portland

Installation by Johanna Grawunder in Robert at MAD, NYC
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Installation by Johanna Grawunder in Robert at MAD, NYC

Installation by Johanna Grawunder in Robert at MAD, NYC

Speakeasy - Rye NYC
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Rye NYC

Rye NYC

Rye NYC

Speakeasy - Clover Club, NYC
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Speakeasy - Clover Club, NYC

Speakeasy - Clover Club, NYC

Speakeasy - Clover Club, NYC

Speakeasy - The Violet Hour, Chicago
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Speakeasy - The Violet Hour, Chicago

Speakeasy - The Varnish, LA
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Speakeasy - The Varnish, LA

Speakeasy - Bourbon & Branch, San Francisco
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Bourbon & Branch, San Francisco

Bourbon & Branch, San Francisco

Bourbon & Branch, San Francisco

Diamond House, XTEN Architecture, LA
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Diamond House, XTEN Architecture, LA

Diamond House, XTEN Architecture, LA

Diamond House, XTEN Architecture, LA

Diamond House, XTEN Architecture, LA