The Office Group’s 210 Euston Road hails the post-pandemic workspace
The Office Group (TOG) celebrates the landmark opening of its 40th location in London, TOG 210 Euston Road
The Office Group's latest venue, 210 Euston Road, not only marks the opening of a fresh, modern new workspace for London, one that elegantly combines style, functionality and craft, it also flags the landmark 40th location for the flexible office architecture specialist, which has grown tremendously and gained a loyal following since its inception in 2004. Designed by Universal Design Studio, the building is the first launch from The Office Group (TOG) since the Covid pandemic started and hails a new era for co-working.
Spanning 69,000sq ft, the seven-floor building is one of TOG’s largest venues. It takes up the building from the Aga Khan Foundation (after the latter's move to King’s Cross), and Universal Design Studio’s redesign emphasises contemporary working habits and patterns. There are some 150 seats for individual workstations; smaller office units for teams; as well as larger workspaces that companies can take over and adapt to their needs. Flexibility is the name of the game here, as TOG tackles hybrid working trends and the workforce's post-pandemic needs.
Opening its doors to the public, 210 Euston Road is in good company. UCL and the Wellcome Trust are just two of the major hubs of learning nearby, while Google and Facebook are also in this part of London – making TOG part of the vibrant area’s established Knowledge Quarter. The design took its cues from its environment.
‘We studied the architecture of the buildings in the Knowledge Quarter (the British Museum, Royal College of Physicians and UCL) and tried to disseminate some of these learnings into our design. We wanted the design to reference an institution, without being institutional. One of the hero points of the design references the traditional reading room. To echo this, we created a hidden co-working lounge – a space that cannot be seen from the outside – and its hidden nature lends the feeling [that it is a] privilege to be there. Similarly, institutions of this kind have ample space for public interaction. At 210 Euston Road, everyone has access to the front half of the building, which hosts a café, a large reception and a residency space. These ideas embody a contemporary institute, providing a space to exchange knowledge and ideas while naturally fostering collaboration,' says Universal Design Studio’s associate directory Carly Sweeney.
The designers aimed for a ‘timeless' interior, and combined oak wood, fine detailing, strategic use of colour and plenty of planting to ensure the space feels comfortable, functional and welcoming – a place users will look forward to returning to.
INFORMATION
universaldesignstudio.com
theofficegroup.com
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018), Glenn Sestig Architecture Diary (2020) and House London (2022).
-
Maude’s Brâncuși-inspired sex toys go on display in a new Paris exhibition
Maude’s design-led vibrators are now on display at Musée des Arts Décoratifs in Paris, as part of ‘Private Lives: From the Bedroom to Social Media’. Brand founder Éva Goicochea talks to Wallpaper* about partnering with the museum and opening up cultural conversations around sex
By India Birgitta Jarvis Published
-
‘I was captivated by the idea of merging two iconic brands’: Nigo on his collaboration with Moncler and Mercedes-Benz, which features a 1990s-inspired riff on the G-Wagon
Unveiled at Moncler’s ‘The City of Genius’ event in Shanghai this past weekend, Japanese fashion designer Nigo unpacks his three-way collaboration with Moncler and Mercedes-Benz, which includes a play on the G-Class alongside a fashion collection in his eclectic style
By Jack Moss Published
-
Cathay Pacific’s new business class Aria Suites take flight
Cathay Pacific raises the bar for business-class travel with the launch of the much-anticipated Aria Suites
By Lauren Ho Published
-
The Museum of Shakespeare set to open in east London
The Museum of Shakespeare puts the remains of the ancient Curtain Playhouse at the centre of 'The Stage', a new urban development in the heart of Shoreditch
By Smilian Cibic Published
-
Paddington Square transforms its patch of central London with its 'elevated cube'
Paddington Square by Renzo Piano Building Workshop has been completed, elevating a busy London site through sustainability, modern workspace and a plaza
By Ellie Stathaki Published
-
Architectural car parks to drive into, in the UK and beyond
Architectural car parks form an important part of urban infrastructure but can provide a design statement too; here are some of the finest examples to peruse, in the UK and beyond
By Ellie Stathaki Published
-
Architectural Association's newest show uncovers the architectural legacies of rural China's lost generation
The Architectural Association’s ‘Ripple Ripple Rippling’ is not your typical architecture show, taking an anthropological look at the flux between rural and urban, and bringing a part of China to Bedford Square in London
By Teshome Douglas-Campbell Published
-
Into the groove: Henriksen House is the UK’s first home extension featuring exposed clay block walls
Architect Michael Henriksen uses textured clay blocks, cork flooring and self-built joinery to transform his family home in St Albans near London
By Léa Teuscher Published
-
This unassuming London house is a radical rethinking of the suburban home
Station Lodge by architect Andrei Saltykov in South West London offers a radical subversion to regional residential architecture
By Ellie Stathaki Published
-
Join our tour of London Zoo, its modernist architecture and more
London Zoo is a well-established magnet for younger visitors, but there's plenty for the architecture enthusiast to admire too; our tour explores its modernist treasures for guests of all ages
By Ellie Stathaki Published
-
Load into this reimagined Fortnite cityscape, courtesy of Zaha Hadid Architects
A collaboration between Epic Games and ZHA, Re:Imagine London brings the architects’ modular forms into one of the world’s most popular multiplayer games
By Jonathan Bell Published