Located on the River Thames at the historic Leamouth Peninsula, Goodluck Hope aims to create a new neighbourhood in the heart of east London. Conceived by developer Ballymore and designed by Allies and Morrison, this upcoming residential hub will include more than 800 homes once fully finished, enriched by an industrial-inspired aesthetic that draws on the area’s warehouses and history as a dry dock. Among those homes, Ballymore reveals today The Lofts at Goodluck Hope: 19 penthouses which will complete the scheme’s residential offering, as a showroom designed by interiors studio AvroKO showcases. 

The Lofts’ penthouse apartments range from two- to three-bedroom homes. Featuring tall ceilings, open-plan spaces, exposed building materials, pitched roofs, a loft-style approach that nods to the famous artist lofts of New York, and long views of the Thames and the London skyline beyond, this collection brings together warmth and contemporary architectural design. 

‘It gives me great pleasure to announce The Lofts, a pinnacle of design that perfectly epitomises the striking, industrially inspired design at Goodluck Hope. The penthouse collection not only retains the character of east London’s historic dockyard, but also sets the benchmark for modern living,’ says Ballymore’s sales director Jenny Steen.

interior of living space looking out to dusky skies at East London loft apartment

Ballymore is known for its ambition and design-led ethos, which has led to several new architectural clusters across London, including London City Island, which sits just opposite the water from Goodluck Hope (and which counts the English National Ballet among its buildings) and Embassy Gardens in the West. Meanwhile, projects such as The Wardian combine tall buildings and greenery in Canary Wharf. With Goodluck Hope, the developer and its architects aim to lean again on an architecture-rich approach, to build experiences and community.  

State-of-the-art residential architecture will be combined with good transport links to central London and carefully planned amenities for residents at The 1595 Club. The Goodluck Hope cluster is also set to mix housing with commercial uses, such as offices and retail, in order to build a neighbourhood that comes alive day and night.

Meanwhile, inside The Lofts, the décor hints at Leamouth Peninsula’s maritime history. The interior features pieces such as the nubuck camel leather ‘Tactile’ sofa by Vincenzo De Cotiis for Baxter; a one-off terrazzo vase by Natascha Madeiski; bespoke rugs by Silk Avenue; and upcycled vintage speakers by London’s Concept Object. §

interior showing study at Ballymore’s The Lofts
bedroom interior shot at Goodluck hope lofts in London