Contract work: Aram expands London flagship with commercial showroom
When the first Aram store opened its doors on London’s King’s Road in 1964, the idea of accessible, high-end designer furniture to buy for your own home was, for many, an alien concept. Over the next 50 years, Zeev Aram built an empire with his appetite and taste for high quality pieces and timeless-yet-innovative design. He introduced pieces by design heavy hitters such as Le Corbusier and Mies van der Rohe to the UK market, and offered the contemporarily unique opportunity for everybody to own iconic items.
Cut to the present day and, after upscaling and relocating to its current Covent Garden spot, the Aram store still stands as one of the country’s top retail destinations for product and furniture design. Now, a brand new exhibition space entirely dedicated to the company’s contract work has just been added to its showroom, located within the Drury Lane flagship’s basement.
Aram’s contract division, headed by Zeev’s son Daniel Aram, has worked with numerous significant clients in the private and public sectors – from the National Portrait Gallery and Westfield shopping centres, to the Ascot Racecourse. Aram envisions the space as a much-needed area that will provide clients with a chance to view the brand’s wide range of furniture options within a specially designed and considered context.
The space will be used to create interior concept mock-ups, making the most of Aram’s extensive product portfolio. ’We pride ourselves on providing a quality service and in helping to source the best designs for the space and needs,’ adds Aram.