Since it was published in 1957, Jack Kerouac’s amphetamine-fuelled road-and-head-trip of a novel has inspired generations of would-be counter-culturalists to take off into the unknown, but until now, it has never inspired a perfume.
On the Road is only the second scent from East London-based Edition Perfumes, aka perfumer Timothy Han, but it follows in the literary footsteps of his first fragrance, She Came to Stay. Inspired by Simone de Beauvoir’s 1943 novel L’Invitée, She Came to Stay went on to be a best-seller for legendary London fashion boutique Browns.
Taking the plotline of Kerouac’s novel as its starting point, On the Road is one of those rare things in contemporary fragrance: a scent whose story unfolds on the skin – unlike so many recent perfumes, which continue to smell boringly identical from first spritz to final dreary gasp.
As Han describes his perfume, ‘it begins with smoky notes of benzoin and birch reminiscent of the hot asphalt and grittiness of New York City. Punctuated by forays into tobacco-filled bars where a new era in music is being defined by the jazz greats, our journey takes us through the openness of the dusty cornfields of a Mid-Western America and rises to the cedar forests of a Pacific Coast. The restlessness of the journey finally gives way to the optimism left by the fresh green fragrance of galbanum, citrus and bergamot.’
That is quite a lot to squeeze in to a 60ml bottle of perfume, but what we like about On the Road is that it really does change and develop in the hours after first spraying it on your wrist. Its initial burst of smoke and whisky – which everyone in the Wallpaper office who’s smelled it so far loves – gradually evolves into a very pleasing, long-lasting woody vetiver. It’s a fine piece of work, and all the more impressive given the quality of the design and packaging – though perhaps that’s less surprising once you learn that Han started his career as an assistant to John Galliano.
Though Han develops and makes his fragrances in his Dalston studio himself, he sees his work very much as a collaborative effort, and for On the Road he’s keen to mention hot young chefs Olia Hercules and Oliver Rowe, Hixter bartender James Randall and model Olivia Inge, without whom its launch, in Han’s words, ‘would have been a no-go’.
But perhaps the biggest shout should go out to the ebullient London artist Cedric Christie, whose photographs from a train trip he took from New Orleans to New York add an authentically On the Road-ish touch to the perfume boxes. Buyers get to choose from five different pictures, adding an extra layer of depth and desirability to the scent. All in all it’s a great launch, and we’re very much looking forward to Timothy Han’s next novel in scent.