Prada 'pops up' in Paris

Whilst one would perhaps be forgiven for confusing their latest Parisian offering with a more permanent store, Prada's Place Beauvau residency will be around for only five months

Reigning high in the fashion stakes for some time now, pop-up stores have lost none of their luster as far as

Prada are concerned.

While one would perhaps be forgiven for confusing their latest Parisian offering with a more permanent store, Prada's Place Beauvau residency will be around for only five months.

Spread over 570 sq m and straddling two floors, the store features the full range of women's ready-to-wear, along with a smattering of accessories, shoes and bags.

Despite having such staunch Italianate roots, Prada have embraced their Parisian side for the project, fronting the store with an extensive Mirabeau Bridge-themed facade designed by architect Roberto Baciocchi.

The bohemian theme carries on throughout, with a Montmartre-inspired, mannequin-lined street scene up the staircase; bronze and glass apothecary cases; lilac velvet furnishings; an abundance of floor-to-ceiling mirrors and a chequered marble floor recalling Prada’s 1913 original store in Galleria Vittorio Emanuele II, Milan.

28 July 2009 | Fashion