Haute Couture Week represents the rarified pinnacle of the fashion calendar, taking place each year in January and June or July in Paris. To be considered a couture house – and show as part of the official schedule – you must adhere to a series of rules set by the Fédération de la Haute Couture et de la Mode (FHCM). Notably, garments must be made to order for clients using a dedicated couture atelier of over 15 staff and 20 technical workers, with participants showing more than 50 designs twice a year (several of fashion’s biggest names, including Chanel, Dior and Armani, have couture arms, and present during the week). The FHCM also chooses a series of guest designers to show each season, while off-schedule events take place across the city – including the presentation of high jewellery collections in showrooms in and around Place Vendôme.
Held this season from 6-9 July, the A/W 2026 edition of Haute Couture Week looks set to be defined by a pervading newness: Pierpaolo Piccioli and Duran Lantink will show their first couture collections for Balenciaga and Jean Paul Gaultier respectively, while Olivier Theyskens – formerly of Rochas, Nina Ricci and Theory – will debut his new label, Boloria. Meanwhile at Chanel and Dior, Matthieu Blazy and Jonathan Anderson, respectively, will host their sophomore haute couture collections, after lauded debuts earlier this year. Rounding out the schedule are shows from Schiaparelli, Armani Privé, Viktor & Rolf, as well as a debut on the schedule from London-based label Standing Ground.
In anticipation, we break down all the moments to look out for at Haute Couture Week A/W 2026.
There will be debuts at Balenciaga and Jean Paul Gaultier
Duran Lantink’s debut ready-to-wear collection for Jean Paul Gaultier, as seen in Wallpaper*. This season, he will make his haute couture debut
On Wednesday 8 July, there will be a duo of debuts at two of haute couture’s major houses: Balenciaga and Jean Paul Gaultier. At the former, Pierpaolo Piccioli will show his first couture collection for Balenciaga, taking the mantle from Demna, who reinstated the house’s haute couture arm in 2021 (the Georgian designer’s couture collections were critically acclaimed in their subversion of the historic medium, with memorable moments comprising haute couture ‘jeans’ and runway appearances from Kim Kardashian, Nicole Kidman and Dua Lipa). Piccioli is no rookie when it comes to haute couture, though: his memorable collections for Valentino were some of the most lauded of recent times.
At Jean Paul Gaultier, Dutch designer Duran Lantink will host his first haute couture show at the house, having presented two ready-to-wear collections at Paris Fashion Week in recent seasons. Expect the unexpected from the boundary-pushing designer: his debut was a polarising take on the French house’s codes, featuring bodysuits printed with the naked body. ‘I’m trying to break free of what’s considered good taste,’ he told Wallpaper* in our March 2026 Style Issue.
As well as sophomore shows at Chanel and Dior
Dior’s S/S 2026 haute couture show, which marked Jonathan Anderson’s debut couture collection. He will show his sophomore collection next week
Last season was marked by its blockbuster debuts: there was something of a fashion arms race as Matthieu Blazy at Chanel and Jonathan Anderson at Dior showed their first couture collections (both for the houses, and personally, having previously worked at Bottega Veneta and Loewe respectively, which do not have couture offerings). Both presented different – but equally beguiling – debut collections, with Blazy striving for impossible lightness (memorably, a pair of ‘jeans’ were cut from featherweight organza) and Anderson conjuring a series of bold sculptural forms, inspired by the contours of Magdalene Odundo’s ceramics, which bloomed with floral adornment. ‘You realise that that's why we love clothing – it's this idea of the make,’ Anderson said of his first experience in the medium. ‘Couture is really a dying craft; it’s nearly instinct. There are only a few houses doing it. So in a weird way, it’s about protecting that.’
London label Standing Ground will join the schedule
Standing Ground’s S/S 2025 show. Michael Stewart will bring the label this season to the Haute Couture Week schedule
The acclaimed Irish designer Michael Stewart, who started his label Standing Ground in 2022 after graduating from the Royal Academy of Art, has never been one to stick to the typical fashion schedule. In fact, he hasn’t shown on the runway since 2024, preferring instead to either present via cinematic lookbooks or simply work directly with the clients who purchase his designs. This season, Stewart will show as a guest of Haute Couture Week on the evening of Monday 6 July, a decision that tracks with the designer’s vision: his elongated, columnar silhouettes are painstakingly constructed by hand and to the wearer’s body, in an echo of the couture atelier. Winning the Savoir Faire award at the 2024 LVMH Prize, expect a continuation of his distinctive aesthetic, which marries the graceful forms of ancient standing stones with a more futuristic sensibility, where body-clinging contours and ectomorph-like protrusions have an HR Giger-esque bent.
Fendi will show in Rome
Fendi A/W 2026, which marked Maria Grazia Chiuri’s debut. Her second outing for the house will be a couture show in Rome
Maria Grazia Chiuri will host her first haute couture show for Fendi not in Paris – where the house has shown traditionally, and did so under previous creative director Kim Jones – but in Rome, the home city of both the designer and the house. Taking place on 9 July (many editors will fly straight from Paris to Rome for the show), it will unfold at the Galleria Nazionale d'Arte Moderna e Contemporanea – a nod to both Chiuri’s longtime collaboration with the art world, and the location of a new exhibition, ‘After, a Creative Journey. Fendi / Karl Lagerfeld 1985’. Marking just her second outing for Fendi, after a debut ready-to-wear show in Milan in February, the event will see guests move straight from show to exhibition preview, ahead of the latter’s opening to the public the next day, on 10 July.
Olivier Theyskens will reveal his new label, Boloria
Olivier Theyskens, who will debut new label Boloria as part of the week
The Belgian designer Olivier Theyskens, who began his eponymous label in the mid-1990s before roles at Rochas, Nina Ricci and Theory, is often seen as one of fashion’s most prodigious talents, forging a darkly romantic aesthetic that borrowed from historical costuming with an industrial edge (Madonna was an early fan, wearing a memorable corseted yellow dress for the VH1 Fashion Awards in 1998). On the eve of Haute Couture Week, 5 July, Theyskens will make his return, debuting Boloria, a new label led by the designer. Fellow Belgian Willy Vanderperre shot the teaser images for the brand, which is based in Antwerp and intriguingly funded by Weareone.world, a Belgian company that runs the Tomorrowland music festivals. What to expect? ‘[The] distinctly Belgian values – sensitivity, integrity, emotional resonance – that have always inspired Theyskens’ work and approach to fashion,’ said a statement when the news was revealed earlier this year.
A landmark Maison Martin Margiela auction will take place
Pieces from a new Maison Martin Margiela auction in Paris, which will coincide with Haute Couture Week
For the wealthy few, Haute Couture Week is one for shopping: fashion house’s top-spending clients attend to shows to select the looks that they will purchase over a given season (they are then remade to the exact measurements of their body, and oftentimes in an edition of one). But, for those after something even rarer – or, at least, a definitive piece of fashion history – an unprecedented auction will take place on 9 July at 2pm in Paris, featuring 200 pieces from legendary Belgian designer Martin Margiela’s personal collection (known for staying entirely anonymous, he founded his highly influential eponymous house, Maison Martin Margiela in 1988, before leaving in 2009). Held in collaboration between Paris’ Maurice Auction and London’s Kerry Taylor Auctions, it will span clothing, photography and ephemera. ‘These objects are like holy relics of fashion; they’re part of a great mythology, which is a real dream for an auctioneer,’ Kerry Taylor Auctions’ Alex Baddeley told Wallpaper*.