Meet Louis Vuitton’s globetrotting new Viviennes

Louis Vuitton’s Vivienne has been reborn as 11 chic new jewellery figures

Diamond figurines pictured in a row
Meet the new Viviennes, which form pendants or brooches
(Image credit: louisvuitton)

Travel restrictions may have interrupted globetrotting for many of us, but luckily they passed Louis Vuitton’s Vivienne by. The figurine, who originally made her appearance in 2018 as a cheeky mascot – and has since been rethought in jewellery form – now appears in 11 new well-travelled iterations. The pendants, which also convert into brooches, come complete with diamond eyes and movable forms, with each piece capturing a destination meaningful to Louis Vuitton.

As a powerful Japanese warrior, Vivienne Samurai slips on a suit of yellow and white gold and comes adorned with diamonds and red and black lacquer, wielding a Katana sword. Vivienne Rainbow, meanwhile, is also drawn to bold colours, cladding herself in a joyful pavé of 154 multicoloured gems.

For Vivienne Monogram, a juxtaposition of precious materials appeals, her delicate face framed in petals of mother-of-pearl engraved with intricate monogram motifs. Her eyes of sculpted wood make a chic foil for the gleaming pink gold and diamonds of her body.

Diamond figure holding a surfboard

(Image credit: louisvuitton)

Diamond figure holding a samurai sword

(Image credit: louisvuitton)

The Viviennes symbolise friendship, courage and luck. Vivienne Panda, in white and yellow gold and with diamonds, onyx and lacquer, is a sweet bamboo-loving symbol of peace. Feeling lucky is Vivienne Casino, in white and yellow gold, platinum, diamonds and lacquer and resplendent in hearts, spades, diamond shapes and the LV initials.

Vivienne Celebration, created to mark Louis Vuitton’s 200th birthday, is ready to party in a generous sprinkling of coloured stones and diamonds.

For Vivienne Plum, a romantic aesthetic is more appealing: bedecked in pink gold plum blossoms and diamonds, she is prettily prim, sporting a girlish bow on her back. A sporty style is more Vivienne Surfer’s bag, her board inscribed with the LV monogram signature, while Vivienne Petite Malle is never without her handbag.

Vivienne Hanbok prefers to wear Korea’s ancestral embroidered garment, here interpreted in diamonds and lacquer. And Vivienne Royal pays tribute to Paris’ Place Vendôme with a spectacular blue lacquer robe.

Diamond figure with a bow in her hair

(Image credit: louisvuitton)

Diamond figure with Louis vuitton numerals on

(Image credit: louisvuitton)

Diamond figure with card symbols on

(Image credit: louisvuitton)


Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.