NFTiff: create your own Tiffany & Co CryptoPunk

(Image credit: Tiffany & Co)

last updated 7 October 2022

When it comes to jewellery brands and NFTs, humour is key. A knowing nod to alternative reality is the best entrance something very – well – tangible can make into the metaverse. And so it is for Tiffany & Co, which has sidestepped NFTs entirely and gone straight to the NFTiff – and why not?

Tiffany & Co is putting the question of what people want from its NFTiff directly to its customers, who are invited to bring their CryptoPunks to real, jewelled life. CryptoPunks – the pixel art images that can be personalised – may usually reside in cyberspace, but some of the luckiest can now be transported straight onto a Tiffany & Co pendant.

NFTiff: Tiffany & Co CryptoPunk pendants

The jewellery brand has partnered with blockchain infrastructure company Chain to make this a reality, with both brands working together on the technology. From this month, CryptoPunk holders will be able to purchase the NFTiff pass, and will then have the opportunity to create the custom Tiffany & Co pendant. The resulting piece, inspired by the owner’s CryptoPunk, will be accompanied by a digital render of the pendant as an NFT and a certificate of authenticity.

‘We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co jewellery designs through a fully digital experience,’ says Alexandre Arnault, Tiffany & Co. executive vice president, product and communication.

Jewellery designers will seek to match the characteristics and colours of the CryptoPunks in a multitude of gemstones, diamonds and enamel. Only 250 rose and yellow gold pendants will be created.

‘As a CryptoPunks holder, I saw a partnership with Tiffany & Co as a way to make NFTs accessible to new collectors as well as strengthen the existing community that has embraced the art,’ says Deepak Thapliyal, Chain chief executive officer. ‘Tiffany’s vision and Chain’s technologies are the perfect combination to produce a beautiful product and a secure online experience.’

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tiffany.co.uk

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Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat art trends and conducted in-depth profiles, as well as writing and commissioning extensively across the worlds of culture and luxury. She enjoys travelling, visiting artists' studios and viewing exhibitions around the world, and has interviewed artists and designers including Maggi Hambling, William Kentridge, Jonathan Anderson, Chantal Joffe, Lubaina Himid, Tilda Swinton and Mickalene Thomas.