Primary colours

Watch as Roberto Cavalli’s primary-coloured S/S 2019 show set comes to life at Pitti Uomo 94 in Florence

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Creative director Paul Surridge - who arrived at the ostentatious Italian house last year - chose a Carthusian monastery high in the suburbs of Galluzzo to present his debut Roberto Cavalli menswear show at Pitti Uomo in 94 in Florence. Titled ‘Reboot’ the collection acted as a re-examination of the brand’s opulent and snakeskin-clad DNA, and Surridge nodded to the assimilation of past and present by holding his show in an open air setting of classical splendour, juxtaposed against a carpeted runway in graphic blocks of red, grey and blue.


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