Voodoo Ray’s restaurant - London, UK
Freshly-baked pizza generally sells itself, but at Voodoo Ray’s, in-demand designers Brinkworth have been enlisted to entice the rare unconvinced. An explosion of neon, geometric patterns and eighties-inspired graphics, the playful design is reminiscent of the restaurant’s sister site in Dalston and is a perfect summary of Voodoo Ray’s irreverent approach to pizza. The space is set within the potentially tricky setup of three container units, but Brinkworth have smartly mastered it by dividing serving and dining areas whilst maintaining an essence of fluidity. Informality is key; diners enjoy the their food at high, tiled bars on stools painted with pizza-inspired motifs, napkins are offered from reused chopped tomato tins, and the 22 inch New York-style pizzas are ordered from behind a glass shelving cabinet by the main counter. The menu is as quirky as the space itself, with pizza offered by the slice and a selection of 13 toppings that range from the ‘Regular’ (Foir di Latte Mozzarella, Napoli tomato sauce and oregano) to the more experimental ’Full Moon Slice’ (bacon dust, marinated tomatoes, mozzarella, Japanese mayonnaise; only available after midnight). It’s all washed down with a selection of creative cocktails and obligatory craft beers.