Humble Pizza — London, UK
![Humble Pizza by Child Studio](https://cdn.mos.cms.futurecdn.net/dYyyD6uzMzreWouKZ6xiXW-415-80.jpg)
The crowded landscape of King’s Road is a bold location in which to open a new dining venture. And bold it is — in every sense — for Humble Pizza, who, behind a period timber shopfront, has introduced this lively corner of West London to a menu of plant-based Italian classics.
In a space brought to life by emerging London-based design duo Child Studio, pink Formica reigns supreme, coating walls, floors and ceilings in excess — an homage to the singular British post-war vernacular of ‘greasy spoon caffs’, a multitude of which emerged in London during the 1950s.
Here, the mood offers a conspicuously contemporary twang. A bespoke shade of ‘millennial pink’ on Formica counter fronts and table tops is joined by mosaic tiled flooring, velvet upholstered banquettes and neon signage, all in varying tones of blush, while tableware and takeaway food packaging is also licked with coats of the same shade. Light sources by mid-century designers such as Poul Henningsen, Jacques Biny and Luigi Massoni culminate to dramatic effect and create a museum-like atmosphere in which a 5.5 metre display counter along the café’s back wall takes centre stage.
On the wholly vegan menu, soups and salads are a starting point for the main attraction – pizza, available with a cauliflower base and an impressively creative variety of toppings including the ‘Diavola’, featuring San Marzano tomato sauce, vegan mozzarella and spicy tofu chorizo. Not so much ‘when in Rome’, but close enough.
INFORMATION
Website
ADDRESS
342 King's Road
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
This Nova Lima apartment is a Brazilian family oasis with striking Minas Gerais views
A Nova Lima apartment designed by Jacobsen Arquitetura celebrates its long, natural Minas Gerais vistas
By Ellie Stathaki Published
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
Cabaret, martinis and Yorkshire puddings: The Cockatoo by Bistrotheque has it all
The Cockatoo, a bar, restaurant and performance space designed by Nice Projects, adds spice and rhythm to storied east London venue Bistrotheque
By Daven Wu Published
-
Recharge at Praktyka, the glamping spot all creatives should know
Architectural cabins and art workshops await at Praktyka, a creative retreat on the wild North Devon coast
By Tom Howells Published
-
Tollington’s is the new Spanish-inspired fish bar making a splash in north London
Tollington’s in Finsbury Park is a new opening from the team behind The Plimpsoll, championing Spanish-style dining and interiors
By Billie Brand Published
-
The Orangery at Kensington Palace offers high tea and verdant vistas in a royal London setting
The Orangery at Kensington Palace Gardens is the perfect green setting for a sunny day treat of afternoon tea and more
By Ellie Stathaki Published
-
Meet Paradise 2.0: the beloved Soho-based Sri Lankan restaurant, reinvented
Paradise 2.0 embraces tropical brutalism following a renovation by Dan Preston Studio
By Billie Brand Published
-
Step inside the majestic Mandarin Oriental Mayfair, London
In matching its exclusive and central location, a sleek building by RSHP houses the new ultra-refined Mandarin Oriental Mayfair, London
By Lauren Ho Published
-
Soak up London’s sunshine at these stylish rooftop bars
Discover the best London rooftop bars, from the Middle Eastern-themed Yasmin Soho to Spanish tapas haven, Amano Rooftop Bar
By Sofia de la Cruz Published
-
Celebrate summer in Ladbroke Hall’s new garden dining space
The London arts space introduces an al fresco oasis boasting a landscape design by Luciano Giubbilei and a pavilion by Jean Prouvé
By Sofia de la Cruz Published