This begins with low-key rich velvets, gloss metal cladding
(Image credit: press)

A staple of the London restaurant scene for the better part of two decades, the Gaucho brand is emerging, butterfly-like from a top-to-toe rebrand, starting with its Charlotte Street location.

Brighton-based DesignLSM has worked every trick in its bag, harmonising the restaurant's two floors into a more refined version of its former self. 

Taking its cues from Argentina's vast, wondrous landscape of rolling grasslands, dramatic snow-capped peaks, rust-hued deserts and high-altitude vineyards, a base palette of ochre, grassy tones and deep inky-blue hues are layered with a gleeful mix of tactile textures and subtle notes that nod to the brand's heritage. This begins with low-key rich velvets, gloss metal cladding, soft Kvadrat suedette, and supple leather upholstery - revealed through cosy banquettes and bespoke furnishings - and ends with standout features like the lasso-inspired lighting sculpture above the central staircase, a black marble bar, and a textured clay wall by Clayworks.

This all comes together to form an appropriate setting for the brand's updated, more socially responsible concept, that also includes some new additions like the intimate Beef Bar and a cinema screen, which makes an appearance for the restaurant's weekly Film Club.

Of course, the menu, overseen by the group's culinary director, Mike Reid, still focuses on premium Black-Angus free-range Argentinian beef, resulting in juicy cuts of steak, like the spiral-cut churrasco de lomo, marinated in garlic, parsley and olive oil. This is served alongside favourites from fresh scallops topped with cauliflower puree to delicious empanadas, an extended vegetarian offering that nods to Argentina's connection to Italy with creamy wild mushroom tagliatelle or beetroot risotto, and wines on tap, which works towards reducing the brand's carbon footprint.

Supple leather upholstery - revealed through cosy banquettes and bespoke furnishings

(Image credit: press)

revealed through cosy banquettes and bespoke furnishings

(Image credit: press)

A black marble bar, and a textured clay wall by Clayworks

(Image credit: press)

INFORMATION

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ADDRESS

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Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms