Serviced apartments may once have been regarded as the poor cousins to the posher 5-star hotel, their invariably dull functional spaces geared more for the corporate road warrior than the well-heeled leisure traveller.
Thankfully, though, outfits like the UK-based Labs Collective are changing the game, their STAY residential brand debuting 169 serviced apartments spread across three buildings in the newly minted Hawley Wharf development in London’s Camden neighbourhood.
Here, in-house designer Yaara Gooner draws light in through the full length windows and balconies, which frame the spacious pastel-coloured interiors – each kitted out with kitchen and living area – with views of London’s skyline and Camden’s picturesque locks.
In-house diversions are limited to a gym and guest lounges, and co-working and event spaces, but what of it. If Camden’s storied collection of Bohemian restaurants, pubs and quirky shops don’t tempt, then perhaps the bucolic green swathes of nearby Regent’s Park and Primrose Hill might.§
