New Road Hotel — London, UK

A room in the New Road Hotel. White walls, with an exposed brick section between two tall windows.v Large bed with white linen and bright blue headboard. Mirror on the wall to the left.
(Image credit: TBC)

For the Malik brothers – Monsur, Masrur and Moksud – the opening of their New Road Hotel in London’s Whitechapel district is a full circle moment, their father having worked here when it was Service House, a textile factory.

Almost 17 years after it closed, the Hume Victor Kerr-designed building has been rehabilitated into an 80-room boutique property. Designer Nigel Howard has retained the oversized windows, allowing light to flood the open-planned spaces still clad in their original exposed brickwork. The entry-level rooms, especially, are, to be frank, on the cosy side – the bed doubling as a sprawling divan by day – but the hotel’s MO is to lure guests out into the public spaces where vending machines dispense complimentary beverages, the rooftop studio offers outdoor yoga, and each floor features its own lobby lounge for convivial socialising and work. 

Meanwhile, Mr White’s Chophouse, Marco Pierre White’s new outpost, dishes a British surf and turf mix of smoked baby back BBQ ribs, grilled seafood, fish curry, and pork pie.

A bathroom in the New Road Hotel. Large gray tiles cover the walls, while small white tiles cover the floor. The show is completely open. A toilet is to the left, and a sink with a large mirror next to it.

(Image credit: TBC)

A bar in the New Road Hotel. Blue and orange seating, with black tables in between. Blue tiled bar, with shelves behind it. Orange lights are coming down from the ceiling.

(Image credit: TBC)

A restaurant in the New Road Hotel. A black and white upholstered armchair sits at the reception, with a wooden reception bar. Brown leather chairs, with both square and round tables are arranged throughout the area.

(Image credit: TBC)

ADDRESS

103-107 New Road

VIEW GOOGLE MAPS (opens in new tab)

Daven Wu is the Singapore Editor at Wallpaper*. A former corporate lawyer, he has been covering Singapore and the neighbouring South-East Asian region since 1999, writing extensively about architecture, design, and travel for both the magazine and website. He is also the City Editor for the Phaidon Wallpaper* City Guide to Singapore.