Interior design of Clarion Hotel
(Image credit: TBC)

B&B Italia’s first hotel in Scandinavia is a collaboration with Norway’s Choice Hotel group in the Swedish city of Gothenburg. The Italian label has furnished the Clarion’s 500 rooms with custom pieces as well as classics pieces from the likes of Naoto Fukasawa and Patricia Urquiola. Architects Semrén & Mansson and Oslo-based interior designer Anemone Wille Vage have overseen structural elements like the lobby’s glow-in-the-dark pillars and the irresistible rooftop pool.

Dim lighting in living room with lit fire

(Image credit: TBC)

Hotel bedroom interior design

(Image credit: TBC)

Side view of hotel suite bedroom

(Image credit: TBC)


Drottningtorget 10
SE-411 03 Gothenburg


Lauren Ho is the former travel editor at Wallpaper*. Now a contributing editor, she roams the globe, writing extensively about luxury travel, architecture and design for both the magazine and the website, alongside various other titles. She is also the European Academy Chair for the World's 50 Best Hotels.