Design-led estate agency The Modern House has teamed up with British designer Faye Toogood to curate a limited edition of 200 moving-in boxes for design conscious homebuyers.
Founded by Albert Hill and Matt Gibberd, The Modern House (after FRS Yorke’s book of the same name), has been selling contemporary homes throughout Britain since 2005. Its values are based on the central themes of modernism – space, light and materiality – which display the qualities of the homes represented by the agency, but are also embodied in each object chosen for the curated welcome collection.
Cotton apron, by Faye & Erica Toogood
Marking the company’s first foray into product development, the minimalist box comprises six objects, with each being exclusively designed and produced by UK-based designers. A white plain cotton apron made by Faye & Erica Toogood; Olivia Fiddes’ brown clay cup, and a cream plaster Malgorzata Bany bowl add texture. To keep the home organised, there is a shell cordovan leather key ring by Sebastian Tarek, litho-printed artwork cards created by Valeria Armeni and Tom Watt, while a bespoke London Honey Company candle uplifts surroundings.
Moving into a new home is traditionally celebrated with a bottle of champagne or a bouquet of flowers. The Modern House, however, encourages our fast-paced world to slow down and allows new homeowners to mark the moment in a more meaningful, modern and long-lasting manner. Co-founder Matt Gibberd explains this in more detail. ‘The project reflects our commitment to good design, and to the idea that an estate agency can have a cultural impact beyond the transactional element of selling houses. We want to inspire and educate people about how a well-designed home can have a positive effect on your day-to-day life.’ §
